Batchwell برانڈنگ پروجیکٹ by Po-Hsuan Chu is a highly esteemed winner of the very prestigious 2025 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
برنجگرافک· 2025
Batchwell برانڈنگ پروجیکٹ
by Po-Hsuan Chu
Client: Batchwell
A' Design Award برنجی انعام Winner in گرافک Category
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The Design
About Batchwell برانڈنگ پروجیکٹ
بیچویلئے نوکیں بسته بندی دیمگیں ریٹرو جمالیاتءَ پختہ ہنرمندیءِ گوں ترکیب کنت، یک چشمیں جلب کنوکیں اما لڑا کاربردی ڈیزائنے جوڑ کنت۔ روشنیں رنگ و پاکیں ٹائپوگرافی رکاں موجودگیءَ مزن کنت، آیلگاں که سوک پاؤچاں و سہلیں سیشیاں آسانیں استعمالءَ یقینی کنت۔ صنعتکاریں کیفیتءَ آسانیءِ گوں توازن جوڑ کنگءِ گوں، ڈیزائن صارفاں اہ اجازت دیت که اے ہر جاگہ و ہر دمے پریمیم کاکٹیلانے لذت بگیرنت۔ ہر جزئیات نوشگیں تجربہءَ مزن کنت، و ہنرمندیں کاکٹیلانءَ کم کوششءِ گوں گیشتر قابلِ دست رس و لذت بخش کنت۔
The Recognition
About the A' Design Award برنجی انعام
Batchwell برانڈنگ پروجیکٹ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Batchwell برانڈنگ پروجیکٹ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Batchwell برانڈنگ پروجیکٹ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
- Dimensions & Packaging
- Packaging: 6.5” x 8” x 3”
- Tags
- Cocktail Dry Mix, Packaging Design, Food and Beverage Design
- Production Technology
- Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
- Design Challenge
- While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
- Research
- Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.
A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both. - Inspiration
- Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
- Project Duration
- Duration: 2023-2024
Location: VENICE BEACH, CA - Operation Flow
- Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.
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