Gushu Jinzhu وشکێن مےوہ ئے پیکیجنگ by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award زرّیں انعام in پیکیجنگ ڈیزائن Competition Category.
زرپیکیجنگ· 2025
Gushu Jinzhu وشکێن مےوہ ئے پیکیجنگ
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award زرّیں انعام Winner in پیکیجنگ Category
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The Design
About Gushu Jinzhu وشکێن مےوہ ئے پیکیجنگ
گُوشو جینجُو یک تحفہ ئے ڈبّہ اِنت کہ وشکێن لونگان مےوہ ئے واستہ ڈیزائن بوتگ۔ اے ڈبّہ ئے جوڑی سرپوش ءُ بُنیادی ساخت ئے سرا اِنت ءُ اے ئی کَد 360 در 240 در 90 ملی میٹر اِنت۔ ڈبّہ ئے ڈنّی نێمگ ئے سرا یک صدسالگێن لونگان ئے درچک پێش دارگ بیت کہ طلائی ورق ئے نبشتانک، کندہ کاری بوتگێن نقش ءُ دو لُونگ (اژدھا) ئے شکل کہ لونگان ئے تاکان گوں پێچ وارتگ اَنت، ھمراہ اِنت۔ اندرێن پوسٹر ئے سرا رواجی وشک کنگ ئے ھنر ءُ نمی ئے مقابلہ ئے کارکردگی شرح دیگ بوتگ۔ اے ڈبّہ ئے تہا چار اکریلک ئے مرتبان گوں گیاہی لیبلاں ءُ یک 130 ملی میٹری سیلاڈون ئے چمکدارێن چاء ئے کٹورہ ھست کہ مےوہ ئے تراسی ئے کار کنت۔ نارنجی سُھرێن رنگ یک جشنی موقع ئے نشانی اِنت۔
The Recognition
About the A' Design Award زرّیں انعام
Gushu Jinzhu وشکێن مےوہ ئے پیکیجنگ A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Gushu Jinzhu وشکێن مےوہ ئے پیکیجنگ چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Gushu Jinzhu وشکێن مےوہ ئے پیکیجنگ شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
- Dimensions & Packaging
- The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
- Tags
- Dried Fruit, Loong, Song, Ceramics, food
- Production Technology
- This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
- Design Challenge
- How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
- Research
- This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
- Inspiration
- Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
- Project Duration
- The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
- Operation Flow
- The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
- Team Members
- Yin peng
Li linlin
Zeng menghao - Image Credits
- Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.
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