Parsirang تخم مرگ پیداکنوک by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2025
Parsirang تخم مرگ پیداکنوک
Client: Parsirang Eggs
A' Design Award برنجی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #171319The Design
About Parsirang تخم مرگ پیداکنوک
ڈیزائن اسٹوڈیوئے، ڈیزائنر ئی ہدف توانیں شناخت گوں پیکیجنگ ئی جوڑکنگ بوت۔ ایشی اے چادر بستگیں مرگ ئی اسکیچ کُرت تاکہ دیہاتیں و تازہ احساس پیدا بکنت۔ زرد رنگ تخم ئی زردی و صبح ئی گرمی ئی نشان بوت، ھالانکہ سرخ رنگ توان و راستی جمع کُرت۔ لکھنگ بد و روشن بوت و تیزیں پیغام رسانی ئی تضمین دات۔ وھدیں ساعتاں ئی سُدگ ئی پدا، نهائی ڈیزائن فقط پیکیجنگ نہ بوت؛ ای دیہات ئی کشت و تازہ تخماں ئی کہانی گوشت و گیرکاراں ئا اعتماد و کوالٹی ئی رسانگ کُرت۔
The Recognition
About the A' Design Award برنجی انعام
Parsirang تخم مرگ پیداکنوک A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Parsirang تخم مرگ پیداکنوک چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Parsirang تخم مرگ پیداکنوک ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
- Dimensions & Packaging
- Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm - Tags
- Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
- Production Technology
- Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design. - Design Challenge
- The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
- Research
- This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
- Inspiration
- The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
- Project Duration
- The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
- Operation Flow
- This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
- Image Credits
- Creator, Illustration and Design: Mohsen Koofiani
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