House of Smaragd آڈونٹ بکس by Rilind Hoxha and Haris Murich

House of Smaragd آڈونٹ بکس by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award برنجی انعام in گفٹ ویئر ڈیزائن Competition Category.

برنجگفٹ ویئر· 2025

House of Smaragd آڈونٹ بکس

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

A' Design Award برنجی انعام Winner in گفٹ ویئر Category

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Colors

The Design

About House of Smaragd آڈونٹ بکس

ہاؤس آف سمرگڈ آڈونٹ کیلنڈر ایک ساختاری شمارش بکس اِنت کہ ماحول دوستین کاغذ و پائیدار مواد سرا جوڑ بیتگ انت، و بازیں استعمال په ڈیزائن کنگ بیتگ انت۔ اے چار جداگانہ پیک کنگ بیتگ زیورات په مشتمل اِنت کہ ہر یک جدا خانہ ءَ محفوظ کنگ بیتگ انت۔ بستہ بندی بازیافت و دوبارہ استعمال ءَ قابل اِنت و ماحولیاتی اثرات کم کنت۔ بکس ءِ ڈیزائن ہر خانہ ءَ کنٹرول بوتگین دسترسی دیت، حیرانی ءِ عنصر برقرار دارگ اِنت و چیزاں محفوظ دارت۔

The Recognition

About the A' Design Award برنجی انعام

House of Smaragd آڈونٹ بکس A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ House of Smaragd آڈونٹ بکس چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ House of Smaragd آڈونٹ بکس ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov