Danquan 168 شرابءِ پیکنگ by Chuangyi Packaging Design Co., Ltd.

Danquan 168 شرابءِ پیکنگ by Chuangyi Packaging Design Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.

نقرہپیکیجنگ· 2025

Danquan 168 شرابءِ پیکنگ

by Chuangyi Packaging Design Co., Ltd.

Client: Guangxi Danquan Distillery Co.,Ltd

A' Design Award نقرئی انعام Winner in پیکیجنگ Category

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Verified Award Winner

Verify Award Status for #172426

View at A' Design Award Press Release Award Badge

Colors

The Design

About Danquan 168 شرابءِ پیکنگ

دانکوان 168 یک پیکنگ ڈیزاینے انت پہ یک اعلیٰ درجہ ءِ ساس ذائقہ دار بائیجیو ءَ کہ نندان، گوانگشی ءَ جوڑ بیت۔ اے بوتل بلند بوروسیلیکیٹ شیشہ ءَ چہ جوڑ کنگ بوتگ کہ آئی ءِ سرءَ ٹائٹینیم ءِ پوش ہست، ءُ 3D ابھار ءُ لیزر کندہ کاری ءَ گوں 0.1 ملی میٹر ءِ درستی ءَ شکل داتگ بوتگ۔ کندہ کاری بوتگیں نقش ءُ نگار چونا سنگیں غار انی رسوبی ساخت آنی گمان ءَ کن انت ءُ وہدے کہ بوتل چرخ دیگ بیت، روشنائی ءَ منعکس کن انت۔ ڈن ءِ ڈبہ ءَ یک پرت پرتیں ساخت کارمرز بوتگ کہ محلی غار ءِ منظر ءَ تجریدی ڈولءَ پیش دار ایت۔ اے پیکنگ ءِ اندازہ 180 گوں 108 گوں 290 ملی میٹر انت ءُ علاقائی غار ءِ تہ ءَ پیر بیئگ ءِ روایت ءَ گوں محصول ءَ کنکشن دنت۔

The Recognition

About the A' Design Award نقرئی انعام

Danquan 168 شرابءِ پیکنگ A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Danquan 168 شرابءِ پیکنگ چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Danquan 168 شرابءِ پیکنگ یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
Dimensions & Packaging: 180*108*290mm
Tags: Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
Production Technology: The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
Design Challenge: The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
Research: The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
Inspiration: The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
Project Duration: The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
Operation Flow: The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
Team Members: Yi Feng
Chi Zhang
Guoxin Song
Zhiyong Rao