Fountain Of Fortune اولی وردی: نوکیں سالا ءِ بندگ ءُ گیپت by Tingwei Chang - Bank Sinopac is a highly esteemed winner of the very prestigious 2026 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.
آسنپیکیجنگ· 2026
Fountain Of Fortune اولی وردی: نوکیں سالا ءِ بندگ ءُ گیپت
by Tingwei Chang - Bank Sinopac
Client: Bank SinoPac
A' Design Award آسنین انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #174319The Design
About Fountain Of Fortune اولی وردی: نوکیں سالا ءِ بندگ ءُ گیپت
کتابی متن: ای پیشکشی سیت یک تصویری بستگ ءِ راجہ داریت کہ پہ دو کینے پروسپریٹی واٹر (آبادی ءِ آپ) ءُ یک تعاملی موبائلی سرخیں لفافہ ءَ گیشیت۔ ای طرحی روایتی پیشکشی دیگا ءَ بصری داستان سراییا، رمزی جزوانی ءُ سنجیدہ ڈجیٹلی تعاملا ءِ چاگردا نوک ءَ تعبیر کنت۔ کلاسیکی نوکیں سالا ءِ تصویران ءَ نوکینیں تعاملی خاصیتانی گڈسرکنگا ءَ، ای پروجیکٹ فزیکی ءُ ڈجیٹلی جزوانی ءَ یک یکجہتیں جشنی تجربہ ءِ نیامگا ءَ پیش داریت۔ روایتی رمزان ءُ ڈجیٹلی تعاملا ءِ یکجہتی یک اِنچیں طریق ءَ پیش داریت کہ ثقافتی رسم و رواجانی جوڑ ءَ رندگا انی رابطہ کنگ ءِ طریقان ءَ ببندیت۔
The Recognition
About the A' Design Award آسنین انعام
Fountain Of Fortune اولی وردی: نوکیں سالا ءِ بندگ ءُ گیپت A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Fountain Of Fortune اولی وردی: نوکیں سالا ءِ بندگ ءُ گیپت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Fountain Of Fortune اولی وردی: نوکیں سالا ءِ بندگ ءُ گیپت ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimensions & Packaging
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Tags
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Production Technology
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Design Challenge
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Research
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiration
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Project Duration
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Operation Flow
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patents
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Team Members
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Image Credits
- All images by Bank SinoPac.
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