Connect To Turkiye Aegean Part دودربندیءِ دیوان by Turkish Airlines is a highly esteemed winner of the very prestigious 2026 A' Design Award آسنین انعام in ایونٹ ءِ ہیپننگ ڈیزائن Competition Category.
آسنایونٹ· 2026
Connect To Turkiye Aegean Part دودربندیءِ دیوان
Client: Turkish Airlines
A' Design Award آسنین انعام Winner in ایونٹ Category
Verified Award Winner
Verify Award Status for #175016The Design
About Connect To Turkiye Aegean Part دودربندیءِ دیوان
کنیکٹ ٹو ترکیہ ایجیئن پارٹ یک بازشہری دودربندی دیوان اِنت کہ یک جاگرپتگیں دیوانءِ بدلا یک جنزانیں قصهءِ داب ءَ ڈیزائن بوتگ۔ مہمان چہ چند شہراں گوازینگ بنت ءُ ہر شہر وتی وڑیں موضوع ءُ حسی تجربہ ءَ پیش دارگ ات۔ گندءُنند سکرین ءِ بدلا چہ جاگہ، قصہ ءُ مچانءِ راہ ءَ کنگ بیت۔ اِفسسءِ باستانی ہندءَ سجہیں اِنسٹالیشن برزیں ماڈیولر پلیٹفارماں سرا جوڑ کنگ بوتنت، پمیشکا ہچ چسپ، لنگر یا گرانیں سازوسامان ءَ باستانی زمینءِ گٹ نہ گِپت۔ میراثءِ سمبالگ ءُ ہلکی اصلیت چہ نمائش ءُ مزنیءَ دیم ءَ داشتہ بنت۔
The Recognition
About the A' Design Award آسنین انعام
Connect To Turkiye Aegean Part دودربندیءِ دیوان A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Connect To Turkiye Aegean Part دودربندیءِ دیوان چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Connect To Turkiye Aegean Part دودربندیءِ دیوان ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
- Tags
- Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
- Production Technology
- To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.
Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.
Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage. - Design Challenge
- The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
- Research
- Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
- Inspiration
- This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
- Project Duration
- The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
- Operation Flow
- The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
- Image Credits
- All visual and media credits: Turkish Airlines
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