Yuplet Branding کارپوریٹی پجّار by Jake Wilkins

Yuplet Branding کارپوریٹی پجّار by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2026

Yuplet Branding کارپوریٹی پجّار

by Jake Wilkins

Client: Yuplet

A' Design Award برنجی انعام Winner in گرافک Category

7,360

Verified Award Winner

Verify Award Status for #175650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding کارپوریٹی پجّار

یوپلیٹ برانڈنگ یک کارپوریٹی پجّار اِنت که دستی جوڑ کتگین ءُ پایدارین سامانانی یک بازارے واستہ جوڑ کنگ بوتگ۔ اے سسٹم یک هلالی نشانے سرا مرکوز اِنت، که یکسانی گوں کسٹم ورڈمارک، آیکنگری، تصویرکشی ءُ لے آؤٹان مان استمال بوتگ۔ روشنین سبزین رنگ خریدارانی تجربہ ءَ نشان کنت، حالانکہ زردارین بیگنیین رنگ فروشندگان ءَ راہ دنت، ءُ ہر استمال کنوکین گروہ ءَ یک صافین بصری نشانے دنت۔ گِردین شکل، بولڈین کنٹراسٹ ءُ موبائل-فرسٹین اشارہ، که جوانین مصرف کنوکان گوں کتگین تحقیق ءَ چہ گرگ بوتگ، اے پجّار ءَ ڈیجیٹل ءُ چاپی ٹچ پوائنٹانی سرا پراہ کننت۔ ڈیجیٹل اثاثہ ویکٹر فارمیٹ ءَ تیار کنگ بوتگ اَنت۔

The Recognition

About the A' Design Award برنجی انعام

Yuplet Branding کارپوریٹی پجّار A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Yuplet Branding کارپوریٹی پجّار چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Yuplet Branding کارپوریٹی پجّار ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins