Hellenic Routes دوبارہ کارمرزی وائن ءِ بوتل by Antonia Skaraki

Hellenic Routes دوبارہ کارمرزی وائن ءِ بوتل by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.

نقرہپیکیجنگ· 2026

Hellenic Routes دوبارہ کارمرزی وائن ءِ بوتل

by Antonia Skaraki

Client: Elgeka

A' Design Award نقرئی انعام Winner in پیکیجنگ Category

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Colors

The Design

About Hellenic Routes دوبارہ کارمرزی وائن ءِ بوتل

ہیلینک روٹس یک دوبارہ کارمرزی وائن ءِ بوتل اِنت کہ یک ثقافتی یادگار ءِ حیثیت ءَ ڈیزائن کنگ بوتگ۔ اے چارگوٹی شیشہ ای بوتل ءِ یک ہموار، کتاب وڑیں شکل اِنت کہ گِرگ ءُ داشتن ءَ آسان کنت۔ لیبل ڈاک ءِ ٹکٹ ءِ وڑا جوڑ کنگ بوتگ اَنت ءُ یونان ءِ وائن جوڑ کنوکیں دمگاں گوں مربوط علاقائی لوک لباساں پیش دارنت۔ اعلیٰ درجہ ءِ کاگد گوں بافت داریں تیارکاری ءُ باریک بینی ءِ چھاپ ءَ لباسانی تصویراں ءُ فریم ءِ عنصراں نمایاں کنت۔ بوتل ءِ کشادگی 96 ملی میٹر، ژرفی 42 ملی میٹر ءُ بلندی 175 ملی میٹر اِنت۔ اے شکل یک جمع کنگی یا آرائشی چیز ءِ حیثیت ءَ دوبارہ کارمرزی ءِ دعوت دنت۔

The Recognition

About the A' Design Award نقرئی انعام

Hellenic Routes دوبارہ کارمرزی وائن ءِ بوتل A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Hellenic Routes دوبارہ کارمرزی وائن ءِ بوتل چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Hellenic Routes دوبارہ کارمرزی وائن ءِ بوتل یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas