Kratistos Shopper Bag پیکیجنگ (بستہ بندی) by Konstantinos Chamamtzis is a highly esteemed winner of the very prestigious 2026 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.
آسنپیکیجنگ· 2026
Kratistos Shopper Bag پیکیجنگ (بستہ بندی)
Client: Kratistos by Costis
A' Design Award آسنین انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #177263The Design
About Kratistos Shopper Bag پیکیجنگ (بستہ بندی)
کراتیستوس وتی نوکیں دستی ساعت ءِ شاپر ءَ پیش دار ات، کہ برانڈ ءِ نشانی الف (A) حرف ءِ لوگو ءَ چہ الہام گپتگ، کہ نوکیں بنگیج ءُ برزیں معیار ءِ نشانی انت. تیلہ ءِ بےمثال ڈیزائن گرافکس ءُ پیتہ (ربن) ءَ گوں یکجاہ کنت کہ وھدے تیلہ دست ءَ گرگ بیت، لوگو یک جالبیں رنگ ءَ پدر بیت، ءُ بستہ بندی ءَ برانڈ ءِ شناخت ءِ یک بیانیہ ءَ بدل کنت. باریکیں دستکاری گرافکس ءُ پیتہ ءِ کامل یکجاہی ءِ ضمانت دات، ءُ گوں گیشتریں توجہ ءَ رنگانی برابری، مٹیریل ءِ حساسیتاں ءَ چیر کت. اے شاپر تخلیقی برانڈنگ ءِ واستہ یک نوکیں معیارے ءَ جوڑ کنت.
The Recognition
About the A' Design Award آسنین انعام
Kratistos Shopper Bag پیکیجنگ (بستہ بندی) A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Kratistos Shopper Bag پیکیجنگ (بستہ بندی) چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Kratistos Shopper Bag پیکیجنگ (بستہ بندی) ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
- Dimensions & Packaging
- Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
- Tags
- shopper bag, kratistos, A, functionality, branding, luxury
- Production Technology
- Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
- Design Challenge
- The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
- Research
- After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
- Inspiration
- The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
- Project Duration
- This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
- Operation Flow
- The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
- Patents
- LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis - Image Credits
- Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios
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