Sushico بنیادی کار: بسته بندی ءِ ڈزائن by Alara Selin Murkozoglu

Sushico بنیادی کار: بسته بندی ءِ ڈزائن by Alara Selin Murkozoglu is a highly esteemed winner of the very prestigious 2026 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2026

Sushico بنیادی کار: بسته بندی ءِ ڈزائن

by Alara Selin Murkozoglu

Client: Sushico

A' Design Award برنجی انعام Winner in پیکیجنگ Category

6,254

Verified Award Winner

Verify Award Status for #180080

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sushico بنیادی کار: بسته بندی ءِ ڈزائن

کتاب ءِ متن: ترکی ءَ سرہ ترین ءُ گیشترین پہن بوتگیں دور مشرقی ریسٹورانٹ ءِ زنجیر ءِ حیثیت ءَ، Sushico ءِ بسته بندی ءِ ڈزائن برانڈ ءِ بنیادی ماہیت ءَ یک نوکیں نظر ءَ گون دوارگ تعبیر کنت، ءُ یک بصری زبان ءَ بُن لیب کنت کہ دور مشرق ءِ فلسفہ ءُ علامتاں ءَ گون الہام بوتگ۔ آسیائی زیبائی شناسی کانجی ءِ بنیاد ءَ سرا سفارشی تصویراں ءِ ذریعہ نوکیں رنگ ءَ کاریگ بیت، ءُ ہر یکے وتی کسہ گوشیت۔ یک معاصریں رنگ ءِ تختہ، جاپانی سور ءِ سرجمی ءَ، ءُ گون احتیاط ءَ چنگ بوتگیں ٹائپوگرافی، کہ برانڈ ءِ روح ءَ گون ہم اہنگ انت، یک کمتریں بلے زبردستیں نظام ءَ مکمل کنت۔

The Recognition

About the A' Design Award برنجی انعام

Sushico بنیادی کار: بسته بندی ءِ ڈزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Sushico بنیادی کار: بسته بندی ءِ ڈزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Sushico بنیادی کار: بسته بندی ءِ ڈزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimensions & Packaging: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tags: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Production Technology: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Design Challenge: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Research: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspiration: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Project Duration: 2025 Turkey, İstanbul
Patents: Copyrights belong to Sushico 2025
Image Credits: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.