Echo Oriental Primary Function: نمائشی کمرہ (شوروم) by Xiyao Wang

Echo Oriental Primary Function: نمائشی کمرہ (شوروم) by Xiyao Wang is a highly esteemed winner of the very prestigious 2026 A' Design Award نقرئی انعام in انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن Competition Category.

نقرہانٹیریئر· 2026

Echo Oriental Primary Function: نمائشی کمرہ (شوروم)

by Xiyao Wang

Client: Extended Play Lab

A' Design Award نقرئی انعام Winner in انٹیریئر Category

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The Design

About Echo Oriental Primary Function: نمائشی کمرہ (شوروم)

Book Text: ایکو اوریئنٹل ھمے وھدی معماری نظراں گوں چینی کائناتی روایتیں سوچ ءَ نوکیں ڈولءَ پیش کنت۔ یک مرکزی دو ھد ءِ بلندءَ رِیگ ءِ میز ءِ جاہ ءِ نوکیں کارءِ دل انت، کہ آسمانی کشیجگیں سرپوش ءِ چیرءَ نندیت، چہ یک چائیرگوشہ ای زمین ءِ نقشہ ءِ سرءَ آسمان ءِ نشانی انت۔ پتر ءِ نقش نگاریں یک خاصیں سُہریں محرابی سرپوش ءَ لمسی سنگت زیادکنت، بلے سبزیں سنگ ءُ گرمیں لکڑ ءِ رنگ ھسک ای ٹوہیں گپ ءُ تران ءَ آسان کنت۔ فضائی ترتیب ای تنگی ءُ رھائی ءَ کارمرز کنت تاں مہمانانءَ درگاہاں ءِ یک ترقی پزیریں رسم ءِ تہا رھشون کنت۔

The Recognition

About the A' Design Award نقرئی انعام

Echo Oriental Primary Function: نمائشی کمرہ (شوروم) A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Echo Oriental Primary Function: نمائشی کمرہ (شوروم) چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Echo Oriental Primary Function: نمائشی کمرہ (شوروم) یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Echo Oriental is a 400sqm exhibition center that redefines spatial ritual through a rigorous intersection of North-South and East-West axes. It distinguishes itself by seamlessly integrating traditional Chinese cosmology - the "Tian Yuan Di Fang" (Round Sky, Square Earth) concept - within a contemporary neo-luxury aesthetic. Unique features include a double-height sand table area under a celestial light and a golden vaulted ceiling with leaf embossing, creating a high-quality sensory dialogue.
Dimensions & Packaging: 400 square meters area. Single floor.
Tags: Exhibition Design, Sales Office, Oriental Aesthetics, Tian Yuan Di Fang, Axial Symmetry, Neo-Luxury, Botanical Motif, Green Marble, Architectural Ritual, Longgang, Spatial Narrative, Interior Design.
Production Technology: Conceived through hand sketch, perfected in Rhino 3D and rendered with Enscape and Photoshop
Design Challenge: The primary challenge was manifesting a grand, ceremonial architectural ritual within a compact 400sqm footprint. Overcoming this required precise axial planning to resolve complex circulation patterns without sacrificing the sense of scale. Realizing the golden vaulted ceiling with leaf embossing involved a technical balance between artisanal textures and modern production. The project successfully navigated the obstacle of blending historic cosmology with current luxury market demands.
Research: This project utilized Applied Spatial Psychology and Cultural Semiotics research to redefine real estate exhibition standards. Objectives focused on balancing ritualistic ceremonial order with botanical fluidity. Methodology involved Axial Mapping and Comparative Materiality studies. Data was collected via site-specific environmental analysis and historical research into "Tian Yuan Di Fang" cosmology. Participants included local design stakeholders and potential residents. Results showed a high-efficiency circulation flow that significantly reduced visitor fatigue. Insights reveal that "spatial compression and release" triggers emotional engagement. This research impacts the industry by demonstrating that design-driven cultural storytelling directly increases commercial perceived value and social community pride.
Inspiration: The design is inspired by the organic fluidity of the adjacent Taihu Park, translating botanical motifs into architectural curves. Motivated by the tension between heritage and modernity, the project explores the "Echo" of ancient Oriental philosophy - specifically the harmony of the circle and square - within a high-end commercial context. Research into "spatial compression and release" informs the transition from intimate, deep corridors to expansive, light-filled grand halls.
Project Duration: Project finished in February 2026, and is located in Longgang, Wenzhou, China
Operation Flow: The project operates through a progressive "step-by-step" ritualistic flow. Visitors interact with the space via a series of thresholds: from a high-contrast entry lobby to a monumental central core. The spatial interaction is defined by rhythm—alternating between the compression of deep, shaded corridors and the release of the bright, green-marble hall. Strategic "scenic openings" in VIP areas facilitate visual porosity, allowing the narrative of nature to permeate every interaction.
Team Members: Xiyao Wang
Image Credits: All Renderings by Xiyao Wang