China Moutai þinking Translate to Balochi (Latin or Arabic script? Balochi typically written in Arabic script). Provide translation.دکانءِ اندرونی ڈیزائن (پروچگی جاہ ءِ اندرونی ڈیزائن) by Scene Aesthetics Design Co., Ltd

China Moutai þinking Translate to Balochi (Latin or Arabic script? Balochi typically written in Arabic script). Provide translation.دکانءِ اندرونی ڈیزائن (پروچگی جاہ ءِ اندرونی ڈیزائن) by Scene Aesthetics Design Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award برنجی انعام in انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن Competition Category.

برنجانٹیریئر· 2026

China Moutai þinking Translate to Balochi (Latin or Arabic script? Balochi typically written in Arabic script). Provide translation.دکانءِ اندرونی ڈیزائن (پروچگی جاہ ءِ اندرونی ڈیزائن)

by Scene Aesthetics Design Co., Ltd

Client: Scene Aesthetics Design Co., Ltd

A' Design Award برنجی انعام Winner in انٹیریئر Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About China Moutai þinking Translate to Balochi (Latin or Arabic script? Balochi typically written in Arabic script). Provide translation.دکانءِ اندرونی ڈیزائن (پروچگی جاہ ءِ اندرونی ڈیزائن)

چائنا موتائی یک دکانءِ اندرونی ڈیزائن اِنت کہ 317 مربع میٹرءِ سرا یک بائیجو برانڈءِ تجربہ ای جاگہءِ واستہ جوڑ کنگ بوتگ۔ اے ڈیزائن مالءِ نمائش ءَ گوں تعاملی تنصیبات ءَ یکجا کنت۔ جُوار ءُ گندم گوں آہنگی رِدءَ سجّا کنگ بوتگ اَنت تاکہ علاقہ ای پجّار ءَ پیش دارنت۔ یک رنگی چرخ پیش دارِیت کہ شرابءِ رنگ گوں عمرءَ چون بدل بیت، ءُ یک ذائقہ ای دیوار سوس ای بوہاں گوں گرافکس ءُ بوءِ ماڈیولاں سرپد کنت۔ سولاخ دار پردہ گِلی مٹکہ آنی مِکرو سولاخاں یات کنایانت ءُ جدا کنوکءِ حیثیتءَ کار کننت۔ سبک چوب، دھاتی جزئیات، صدفی خاکستری ءُ سپید رنگی تکمیلات اے رنگی پیلٹ ءَ جوڑ کننت۔

The Recognition

About the A' Design Award برنجی انعام

China Moutai þinking Translate to Balochi (Latin or Arabic script? Balochi typically written in Arabic script). Provide translation.دکانءِ اندرونی ڈیزائن (پروچگی جاہ ءِ اندرونی ڈیزائن) A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ China Moutai þinking Translate to Balochi (Latin or Arabic script? Balochi typically written in Arabic script). Provide translation.دکانءِ اندرونی ڈیزائن (پروچگی جاہ ءِ اندرونی ڈیزائن) چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ China Moutai þinking Translate to Balochi (Latin or Arabic script? Balochi typically written in Arabic script). Provide translation.دکانءِ اندرونی ڈیزائن (پروچگی جاہ ءِ اندرونی ڈیزائن) ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Dimensions & Packaging: 317 square meters
Tags: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Production Technology: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Design Challenge: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Research: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspiration: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Project Duration: The first flagship store is expected to open in Singapore in June 2026.
Operation Flow: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Team Members: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang