Fortune Express بایجیو ءِ بسته بندی by Yao Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2026
Fortune Express بایجیو ءِ بسته بندی
by Yao Wu
Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
A' Design Award برنجی انعام Winner in پیکیجنگ Category
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- Verified Award Winner
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The Design
About Fortune Express بایجیو ءِ بسته بندی
فارچون ایکسپریس بایجیو ءِ واستہ یک بسته بندی ءِ ڈیزائن اِنت۔ ای گیبل بام ءِ ڈبہ 280 ضرب 150 ضرب 230 ملی میٹر ءِ اندازہ ءَ اِنت ءُ چہ جہلی نیمگ ءَ پچ بیت۔ ہر اندرونی پٹ ءِ برز کنگ ءَ پنچ بوتل پدر بنت، ءُ ہر بوتل ءَ پنچ عنصراں ءِ رنگ ءَ یک جتا جتا دولت ءِ خدا پیش دارگ بیت۔ بوتلانی جہل ءَ پنچ نرم پلش ءِ پٹ ڈبہ (بلائنڈ باکس) اَنت کہ درڑگ ءُ پچ کنگ ءَ ہرد کسان ءُ سٹائل کتگیں مجسمہ پدر بنت۔ ڈن ءِ ڈبہ فوئل اسٹیمپنگ ءَ تیار کنگ بوتگ، ءُ لیبل ڈیجیٹل چاپ ءَ چاپ بوتگ اَنت۔ پلش ءِ گڈولی نرمیں پالیسٹر ریشگ ءَ جوڑ بوتگ اَنت ءُ آیانی جزئیات کشیدہ کاری ءَ سینگ بوتگ اَنت۔
The Recognition
About the A' Design Award برنجی انعام
Fortune Express بایجیو ءِ بسته بندی A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Fortune Express بایجیو ءِ بسته بندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Fortune Express بایجیو ءِ بسته بندی ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
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- Team Members
- Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
- Image Credits
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