Massaya شراب بند و بست by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award آسنین انعام in پیکیجنگ ڈیزائن Competition Category.

آسنپیکیجنگ· 2014

Massaya شراب بند و بست

by BRANDiT.

Client: BRANDiT.

A' Design Award آسنین انعام Winner in پیکیجنگ Category

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Colors

The Design

About Massaya شراب بند و بست

مساسیا یک زیبا بند و بست ءِنت که دو شیشگ شراب ءِ واسطا ٹریب بوتگ. اکثر شراب ءِ بند و بست ءَ عمودی نمائش ءِ واسطا ٹریب کنئنت و چه شیشگانی گچین بوگ ءَ پہا دور کپئنت۔ مساسیا یک دوبارہ استعمال بوگ ءِ متبادل ءَ پیش کنت۔ ایں بند و بست افقی ءِنت، چون که شراب ئے بہترین ذخیرہ کورگ ایشی وضعیت ءَ ہمے ءِنت، و ایشی شکل ءَ یک پرانی کتاب ءِ ما ننت۔ یک اندرونی ڈائی کٹ که دو شیشگانی واسطا شکل دات بوتگ، آئیانی محفوظ گڑا داشتگ۔ بند کنگ ئِ سیستم ءَ دو پہلوئی فلیپ و دو تہوکین فلیپ استعمال بوتگ، ہچ ایسا اسٹیکر ءِ ضرورت نہ انت۔ ایشی بکس ءَ دوبارہ ژنداں (پہر کنگ) بوگ ءَ کنگ بہ ہونت یا یک زیبا شے ءِ شکل ءَ الماری ءَ سرا رکھگ ءِ واسطا استعمال بوگ ءَ کنگ بہ ہونت۔

The Recognition

About the A' Design Award آسنین انعام

Massaya شراب بند و بست A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Massaya شراب بند و بست چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Massaya شراب بند و بست ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian