Mrs T کارپوریٹ ڈیزائن by Julia Hell is a highly esteemed winner of the very prestigious 2018 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2018

Mrs T کارپوریٹ ڈیزائن

by Julia Hell

Client: Mrs T

A' Design Award برنجی انعام Winner in گرافک Category

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Verified Award Winner

Verify Award Status for #60957

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Colors

The Design

About Mrs T کارپوریٹ ڈیزائن

مسز ٹی یک کارپوریٹ ڈیزائنے چہ یک نفیس خوراکی مینوفیکچری واستا ہے کہ چائے ءِ چیش ءِ گُڑا پکی شدگ خوراک و لذیذ چیزانی تیار کرتگ ءِ رندا رند استعمال کنت۔ بصری شناخت یک صاف و شان‌دار دیمگ اِنت، کہ زیاترین بستہ‌بندی سفید رنگ ءِ ہے و ہمے گڑا سہ کارپوریٹ رنگانی مدد بہ دیت۔ لوگو یک چوکات ءِ منزلگ ءِ کار کنت جو مینوفیکچری ءِ ہر یک محصول ءِ سرا نشان دنت، و ایش بزنس کارڈانی سرا سونگین گرم فویل ءِ گڑا استعمال بوتگ۔ گزین بوتگیں فونٹ دستی نبشتگیں لیبلانی یاد ءِ ہاورت و اشیائے دستی سرشتگ ءِ خصوصیت ءِ سرا زور دنت۔ تھیلی و شیشگیں مرتبان درا مہر و لیبل ءَ کنگ بوتگ اَنت تاں اندریں خوراک ءَ محفوظ داریت۔

The Recognition

About the A' Design Award برنجی انعام

Mrs T کارپوریٹ ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Mrs T کارپوریٹ ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Mrs T کارپوریٹ ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensions & Packaging: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tags: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Production Technology: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Design Challenge: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Research: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiration: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Project Duration: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Operation Flow: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Team Members: Frontend Developer: Jannis Hell
Image Credits: All Images: Photographer / Jannis Hell, 2017