All Mies Packaging وریسٹ واچ پیکجنگ by Walmir Luz

All Mies Packaging وریسٹ واچ پیکجنگ by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2019

All Mies Packaging وریسٹ واچ پیکجنگ

by Walmir Luz

Client: All Mies

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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The Design

About All Mies Packaging وریسٹ واچ پیکجنگ

آل میس یک وریسٹ واچانی وئی پیکجنگ ڈیزائن اِنت۔ اے بکس اِنت جو کارڈسٹاکی چند تہ آنکاں جوڑ بوتگ، کہ مرکزی حصگ اِنت واچ ءِ واستہ اِنت جتہ بوتگ، اَنت ءَ گھڑی اُشتان اِنت۔ یک باریک ربڑ بینڈ چوٹی نُچانی مان اُشتان اِنت و انکاں یک دگہ ءَ گیش دار انت۔ یک بیرونی پوش دلی حصہ ءَ بند کن اَنت و اُتا برانڈ ہستی نویسگ بوتگ اَنت۔ اے پوش سرک ءَ گوں چوکی جاگاہ ءَ کشگ بیت یا پُشتی تب ءَ گوں کوہل بیت۔ چون ربڑ بینڈ لاٹ بیت، آنکاں یک دگہ ءَ جدا بنت و واچ ظاہر بیت۔ اے آنکہ وار شکل جیولوجیکی ماڈلانی ذریعہ ماڈل سازی ءَ الہام بوتگ اِنت۔

The Recognition

About the A' Design Award برنجی انعام

All Mies Packaging وریسٹ واچ پیکجنگ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ All Mies Packaging وریسٹ واچ پیکجنگ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ All Mies Packaging وریسٹ واچ پیکجنگ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC