Logotype SETMA لوگوٹائپ by Mateus Matos Montenegro

Logotype SETMA لوگوٹائپ by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2019

Logotype SETMA لوگوٹائپ

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

A' Design Award برنجی انعام Winner in گرافک Category

15,444

Verified Award Winner

Verify Award Status for #85377

خدمتان بگندێت Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA لوگوٹائپ

SETMA، جیجوکا دی جیریکواکوارا ئی میونسپل ئی سیاحت و ماحولیات ئی سیکرٹریٹ ئی برانڈ، شہر ئی ہم‌آہنگ منظر و قدرتی عجائبات ئی نمائندگی کنت، نیلگیں تالاب، سیروتے، سوراخیں سنگ، دریا و ٹلان ئی سرا نام‌داریں غروب آفتاب چہ. ڈیزائنر ای تمام عناصرا سائن موجان ئی خمیدہ عناصر ئی استعمال گوں یک ہم‌آہنگ شکل ئی تہا یکجا کرتگ، کہ تناسب، توازن و تمام قدرتی زیبایی و تجربہ ئی مانجا ہم‌آہنگی ئی نمائندگی کنت کہ شہر فراہم کنت، کہ ایئی باشندگان و دنیا ئی گوں گیشیں سیاحان ای آ زیبا شمار کنت.

The Recognition

About the A' Design Award برنجی انعام

Logotype SETMA لوگوٹائپ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Logotype SETMA لوگوٹائپ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Logotype SETMA لوگوٹائپ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro