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Bakers Dozen Egg Carton چیل ءِ ڈبی by Randy Ludacer

Bakers Dozen Egg Carton چیل ءِ ڈبی by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.


نقرہپیکیجنگ· 2020

Bakers Dozen Egg Carton چیل ءِ ڈبی

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

A' Design Award نقرئی انعام Winner in پیکیجنگ Category

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Verified Award Winner

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The Design

About Bakers Dozen Egg Carton چیل ءِ ڈبی

باکر ءِ درجن چیل ءِ ڈبی یک دوبارہ استعمال بہ بیت ءِ قالبی گدّ ءِ ڈبی ئے کہ ۱۳ چیل ءَ گِپت کنت۔ چیل ءَ دو رَجّاں چار چار ءَ جوڑ بیت اَنت ءُ آنی نیام ءَ یک رَجّ پنچ ءِ۔ ای ڈبی ۱۰۰ فیصد بازگردانی بہ بیت ءِ کاگد ءَ چہ جوڑ بیت گا، روایتی قالبی کاگد ءِ ریشہ ءِ روش ءَ کارمرز کنگ بیت۔ گیشتر پیک کنگ ءِ مشیناں چیل ءِ جفت انگ ءَ کاریں کنت اَنت، پمیشکا ۱۳ چیل ءِ ڈبی چہ آ ننکیں پیدا کنوکاں را نیت اِنت کہ چیل ءَ فارم استینڈ ءُ کشتکاراں ءِ بازار ءَ دستی پیک کنگ کنت۔ یک دبس بہ بیت ءِ لوگو سطح ءَ ہموار داریت، پمیشکا کشتکار وتی لیبل ءَ اضافہ کنگ کنت اَنت۔

The Recognition

About the A' Design Award نقرئی انعام

Bakers Dozen Egg Carton چیل ءِ ڈبی A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Bakers Dozen Egg Carton چیل ءِ ڈبی چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Bakers Dozen Egg Carton چیل ءِ ڈبی یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging
Width 210 mm x 152 mm x 72 mm (closed)
Tags
egg carton, baker's dozen, package design, structural design
Production Technology
Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge
Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research
Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration
Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration
The project has taken about 8 years, in all, to complete.
Operation Flow
In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents
Baker's Dozen Egg Cartons, LLC. (trademarks pending)

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