Care for Mom to Be سماجی آگاہی مہم by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in سوشل ڈیزائن Competition Category.
برنجسوشل· 2020
Care for Mom to Be سماجی آگاہی مہم
by Seyon Kim
Client: Seyon Kim
A' Design Award برنجی انعام Winner in سوشل Category
Verified Award Winner
Verify Award Status for #87971The Design
About Care for Mom to Be سماجی آگاہی مہم
مہر واجہ ماں کہ آ یک سماجی آگاہی مہم اِنت کہ سفر کنگ آ حامله زالانی ضرورتانی بارہ ءَ اِنت۔ ای مہم دگہ مسافرانی ءَ گوں گوش کنت کہ ریل ءَ چا کرسی یا موٹری پارک کنگ ءِ جاہ ءَ حامله زالانی وتی بدل کنت۔ بصری پہچانت یک لوگو ءِ سرا ودار بوتگ کہ یک حامله زالی شکل ءُ دلی شکل ءَ گوں یکدگر ملگ ءَ کنت، کہ حاملگی ءُ مہر ءِ نمائندگی کنت۔ گرم پیسٹل رنگ، سرخ ءُ نارنجی ءِ ملغمہ، اوستی رنگ ءِ جاہ ءَ کار برتگ بوتگ کہ عموماً حاملگی گوں ملگ اِنت۔ پوسٹر ءُ چاپ بوتگین زیرزمینی ریل ءِ ٹکٹ اِستیشناں ءُ پارکنگ لاٹاں ءَ ای لوگو ءِ گوش دارگ ءِ کار کننت۔
The Recognition
About the A' Design Award برنجی انعام
Care for Mom to Be سماجی آگاہی مہم A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Care for Mom to Be سماجی آگاہی مہم چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Care for Mom to Be سماجی آگاہی مہم ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
- Dimensions & Packaging
- Poster: 27"x40"
Subway ticket: 1.5"2.5" - Tags
- care, pregnant, awareness, campaign
- Production Technology
- The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
- Design Challenge
- The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
- Research
- There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
- Inspiration
- Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
- Project Duration
- 3 weeks in New York City.
- Operation Flow
- This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
- Team Members
- Seyon Kim
- Image Credits
- Photographed by Seyon Kim
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