East Side ایتالوی هنری بیئر by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2020
East Side ایتالوی هنری بیئر
Client: Roberto Terrinoni
A' Design Award برنجی انعام Winner in پیکیجنگ Category
- 12,679
- Verified Award Winner
- Verify Award Status for #88185
The Design
About East Side ایتالوی هنری بیئر
مرکزی اٹالیا ئے یک کوچکین شار ئے دستی بیئر، هر بیئر ئے یک داستان اِنت، هر داستان آیی لیبل ئے سرا بیان بیت. کولاژ تکنیک خوشمنظر و ورساٹائل بودگ ئے علاوه، رنگین عناصر ئے شامل کنگ ئی اجازت دیت که محصول ئی پچان ئے هایلایٹ کنت، وتی نام ئی معنی، بیئر ئی نوع و آیی اجزاء ئے ارجاع. لوگو ڈیزائن که کارپوریٹ پچان ئی نمایندگی کنت، یک ساده شکل ئے بنیاد بیتگ. ای شکل لیبل آنی ڈائی-کٹ ئے سرا و هر یک بیئر ئی علامتی سیستم ئے سرا دوباره تولید بیتگ که رنگین و هیرالڈک کسٹمائزیشن اِنت.
The Recognition
About the A' Design Award برنجی انعام
East Side ایتالوی هنری بیئر A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ East Side ایتالوی هنری بیئر چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ East Side ایتالوی هنری بیئر ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
- Dimensions & Packaging
- 8,5x9 cm
- Tags
- beer, collage, packaging, label, italy,
- Production Technology
- Paper, off-set print, screen printing polishing
- Design Challenge
- The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
- Research
- At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
- Inspiration
- Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
- Project Duration
- This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
- Operation Flow
- This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
- Image Credits
- video by east side brewing
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
