Mi Bluetooth Headset Mini Primary Function: ہیڈسٹ ءِ بندبست by Xiaomi

Mi Bluetooth Headset Mini Primary Function: ہیڈسٹ ءِ بندبست by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.

نقرہپیکیجنگ· 2020

Mi Bluetooth Headset Mini Primary Function: ہیڈسٹ ءِ بندبست

by Xiaomi

Client: Xiaomi

A' Design Award نقرئی انعام Winner in پیکیجنگ Category

25,065

Verified Award Winner

Verify Award Status for #89158

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Bluetooth Headset Mini Primary Function: ہیڈسٹ ءِ بندبست

Book Text: Mi Bluetooth Headset Mini یک ورزشی ءُ گِرد ہیڈسٹ ءِ واستہ جوڑ بوتگیں بندبستے۔ ہیڈسٹ ءِ کوپگ سادگ اِنت ءُ یک گِردیں بٹنے دار انت۔ ای بندبست نامدار موسیقارانی عکسانی کار گِپت، پمیشکا انڈامی کوپگ چہ سرہ ماننا بیت ءُ بٹن چہ پچیں دپہ ماننا بیت۔ ہمے حالت یک لُوَنٹوک یا کنڈکٹرے ءِ گمان دنت، ءُ یک سادہ ءِں مہصولے ءَ شخصیتے دنت۔ یک PET ٹرے ہیڈسٹ ءُ کنٹرولر ءَ دیم ءَ دارگ ءَ اِنت، بلے تران چُنڈ منت۔ یک کاگدی سرپوش ساختمان ءَ سختے دارگ ءَ اِنت۔ ای دیزاین ءِ مقصد اِش انت کہ 18 ءُ 29 سالگیں کاربروکانی دلگوش ءَ کشّان بیت۔

The Recognition

About the A' Design Award نقرئی انعام

Mi Bluetooth Headset Mini Primary Function: ہیڈسٹ ءِ بندبست A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Mi Bluetooth Headset Mini Primary Function: ہیڈسٹ ءِ بندبست چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Mi Bluetooth Headset Mini Primary Function: ہیڈسٹ ءِ بندبست یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensions & Packaging: dimension: height 79mm, Length 110mm, width 28mm
Tags: Handset, electronic, packaging, colorful, musician
Production Technology: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Design Challenge: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Research: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiration: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Project Duration: The project started in April 2018 and finished in April 2019 in Beijing, China
Operation Flow: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge