Press ہنری کتاب by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2020

Press ہنری کتاب

by Tsuyoshi Omori

Client: Mika Yamakoshi

A' Design Award برنجی انعام Winner in گرافک Category

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Colors

The Design

About Press ہنری کتاب

یک ہنری کتاب ڈیزائن کرتگ بوت کہ یک زیور ساز ہنرمند ئی وڑ چہ اٹھاتگ بوتگ سوال ئے گشگ و پرسگ کنت؛ ما ئی ذہنی ربط ئی پروسیس الان آنلائن تلاش ئی سر گیشتر وابستہ اِنت تہ ما ئی شخصی تجربہ یا احساسات ئی چہ۔ اے کتاب ات ۸ کولاژ و کلیدی وش ہستنت کہ تصویری تلاش الگورتم ئے چہ گپتگ بوتگ انت۔ ہر وش جداگانہ طورا ٹریسنگ کاغذ ئی سر چاپ بوتگ اِنت تاکہ بیندوک یا تنہا کولاژ، یا اے ئے ئی کلیدی وشان گوں ئی ترکیب ببینت۔

The Recognition

About the A' Design Award برنجی انعام

Press ہنری کتاب A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Press ہنری کتاب چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Press ہنری کتاب ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This art book features 8 collages and the keywords derived from the algorithm. The keywords are each printed separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords. Square paper allows the viewer to see the collage and words equally from 8 different angles. As typography, the title PRESS is creatively arranged in the seams, etc. to conjure the image of the roller printing machine that was used for making the collage.
Dimensions & Packaging: Width 210mm x Height 210mm x Depth 10mm 40pages 100g
In this book, plain papers and tracing papers are alternately used.
Tags: art book, jewelry art, PRESS, artificial intelligence, book design, graphic design
Production Technology: Stretchy paper and acrylic paints were used in making collages with an aim to minimize personal taste or intention of the jewelry artist as much as possible. Also, keywords linked to each collage were obtained using the Google image search algorithm.
Design Challenge: We printed the keywords derived from the algorithm separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords.

We used square paper as it allows the viewer to see the collage and words equally from 8 different angles.

Out of 40 collages, we carefully selected 8 collages in terms of its wide range of keywords and uniqueness in shape.
Research: To explore a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities.
This art book presents the viewer an opportunity to see both abstract collages and the keywords derived from the algorithm, which makes them realize their act of seeing and associating is changing due to the rise of artificial intelligence.
Inspiration: This art book was designed to feature the view of a jewelry artist who was confronted with a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities. She uploaded images of her own collage onto an image search engine to create a list of keywords through an algorithm. Will we blindly trust the search results? Or can we accept the differences, and find clues to develop a new way of seeing?
Project Duration: The project started in February 2019 in Tokyo. As a deliverable, this art book was published on June 27, 2019.
Operation Flow: This art book is already available online.
Just after its publication, we joined the Tokyo Art Book Fair 2019 in July. More exhibitions are coming soon.
Patents: Copyrights belong to Mika Yamakoshi, 2019.
Team Members: Arte Director and Designer: Tsuyoshi Omori
Photographer: Takashi Hiramatsu
Translator: Marika Seo
Art work: Mika Yamakoshi
Image Credits: Image＃1:Photographer Takashi Hiramatsu, 2019.
Image＃2:Photographer Takashi Hiramatsu, 2019.
Image＃3:Photographer Takashi Hiramatsu, 2019.
Image＃4:Photographer Takashi Hiramatsu, 2019.
Image＃5:Photographer Takashi Hiramatsu, 2019.