Flower to Flora بنیادی کارکرد: چائے ءِ بند بست by Wen Liu and Fang Li is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in پیکیجنگ ڈیزائن Competition Category.
نقرہپیکیجنگ· 2020
Flower to Flora بنیادی کارکرد: چائے ءِ بند بست
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award نقرئی انعام Winner in پیکیجنگ Category
- 28,942
- Verified Award Winner
- Verify Award Status for #89703
The Design
About Flower to Flora بنیادی کارکرد: چائے ءِ بند بست
کتاب ءِ متن: Flower to Flora یک پیکجنگ ڈزائن انت گلانی چائے ءِ واستہ کہ چین ءِ یوننان صوبہ ءِ ژی شوانگ بننا ءَ چہ آتک انت۔ ای تصویر ءَ یک تاؤس، یک برگ دار چائے ءِ درچک، مقامی گل ءُ یک جنکو کہ باران واری ژنگل ءَ زندگی کنت، پہ ٹول ءَ آورگ بوتگ اَنت۔ ای منظر ءَ مردماں ءُ فطرت ءِ نیمگاں یک ہمرنگی مچی پیش داتگ بیت۔ تصویر ءِ رنگ ژی شوانگ بننا ءِ قومی لباساں چہ گپتگ بوتگ اَنت۔ درگیر ڈبہ یک سیاہ خاص کاگد ءَ چہ جوڑ بوتگ کہ درچک ءِ نموداری داریت ءُ پرنٹنگ ءُ برانزنگ ءَ تمام بوتگ۔ ای ڈبہ ءِ درازی 340 ملی میٹر، پھراہی 120 ملی میٹر ءُ برزی 240 ملی میٹر انت۔
The Recognition
About the A' Design Award نقرئی انعام
Flower to Flora بنیادی کارکرد: چائے ءِ بند بست A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Flower to Flora بنیادی کارکرد: چائے ءِ بند بست چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Flower to Flora بنیادی کارکرد: چائے ءِ بند بست یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
- Dimensions & Packaging
- The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
- Tags
- Flower，Xishuangbanna，Peacock，Flower Tea, Girl
- Production Technology
- The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
- Design Challenge
- Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
- Research
- Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
- Inspiration
- The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
- Team Members
- Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang - Image Credits
- Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
