Ningxiahong Reign Title شرابئی بوتل by Sunkiss Design Team is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.
برنجپیکیجنگ· 2020
Ningxiahong Reign Title شرابئی بوتل
Client: The Ningxiahong Wolfberry Liquor
A' Design Award برنجی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #89801The Design
About Ningxiahong Reign Title شرابئی بوتل
"پروڈکٹ + خوشنویسی + سلطنتئی عنوان" ئی ترکیب یک مخصوص بصری پچان جوڑ کنت۔ سلطنتئی عنوان خودے یک مبارک لپ اِنت که یک نیکین آرزو رسیدگ دیت۔ وھدا که اے پروڈکٹ ئی پیکیج ئا خوشنویسی ئی شکل ئا لاگو بیت، پروڈکٹ کلاسیکی چینی فرہنگ ئی نشان و یک سماجی خصوصیت گوں بیت، و پروڈکٹ ئی مبارک دعا گوں صارف آں کہ رسیدگ بیت، پدا که صارف آں کہ نوشگ ئی وھد ئا گپ زاتے ئیں باروا زیات ہست بیت۔
The Recognition
About the A' Design Award برنجی انعام
Ningxiahong Reign Title شرابئی بوتل A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Ningxiahong Reign Title شرابئی بوتل چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Ningxiahong Reign Title شرابئی بوتل ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- Dimensions & Packaging
- Bottle volume 750ml,high 300mm,the widest diameter 75mm
- Tags
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
- Production Technology
- The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
- Design Challenge
- The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
- Research
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
- Inspiration
- A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- Project Duration
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- Operation Flow
- The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
- Team Members
- Design Leader: Zhou Hong; Design Director: Wu Changzhi
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