Hong Kong Houseware Fair 2019 کارِ بنیادی: تَقریبی نصبات by Hong Kong Trade Development Council

Hong Kong Houseware Fair 2019 کارِ بنیادی: تَقریبی نصبات by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in ایونٹ ءِ ہیپننگ ڈیزائن Competition Category.

نقرہایونٹ· 2020

Hong Kong Houseware Fair 2019 کارِ بنیادی: تَقریبی نصبات

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award نقرئی انعام Winner in ایونٹ Category

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Colors

The Design

About Hong Kong Houseware Fair 2019 کارِ بنیادی: تَقریبی نصبات

هانگ کانگ هاؤس‌ویئر فیئر 2019 یک تقریبی دیزائنے کہ ہانگ کانگ کنوینشن اِنڈ ایگزیبیشن سنٹرے تها بیّگیں یک تجارتی نمائشئے واستہ جوڑ بوتگ۔ اے دیزائن سئے گِسّاں دربر گِرت: داخلی فوئیرے تها یک ہوش‌آمدی نصبات، نمائشی هالئے واستہ یک داخلی سنگار، ءُ یک جتاہیں ٹرینڈ فورکاسٹ نمائش۔ اے ہوش‌آمدی نصبات 30 مربع میٹر ءُ 5 میٹر بلندی دارت ءُ یک مزنیں LED اسکرینے شامل انت۔ سامان انت یک بازانّگیں ایلومینیم سسٹم، LED سٹرپ لائٹ، ایکریلک پینل ءُ بایوڈیگریڈیبل قالین۔ اے سئے گِسّاں انڈسٹری ٹرینڈ رپورٹے چہ گِپتگیں رنگ ءُ شکل ایک‌دگرا پیوند دینت۔

The Recognition

About the A' Design Award نقرئی انعام

Hong Kong Houseware Fair 2019 کارِ بنیادی: تَقریبی نصبات A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Hong Kong Houseware Fair 2019 کارِ بنیادی: تَقریبی نصبات چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Hong Kong Houseware Fair 2019 کارِ بنیادی: تَقریبی نصبات یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensions & Packaging: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Tags: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Production Technology: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Design Challenge: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Research: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiration: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Project Duration: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Operation Flow: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.