The Passion of the Card Leadlight Series ودّی تبلیغ by Rebecca Burt

The Passion of the Card Leadlight Series ودّی تبلیغ by Rebecca Burt is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2020

The Passion of the Card Leadlight Series ودّی تبلیغ

by Rebecca Burt

Client: Flexicon

A' Design Award برنجی انعام Winner in گرافک Category

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Colors

The Design

About The Passion of the Card Leadlight Series ودّی تبلیغ

رنگین شیشگ دریچہ آں ہور آں پشت روشنی گوں زیبا انت و اے ڈیزائن و چاپ پروسس ئے پیش دارگ بچی یک بے نظیر طریقہ اِنت۔ اے کاروباری کارٹاں تقریباً دستی ساختگ انت۔ صاف پلاسٹک اسٹاک ئے سرا سلک سکرین چاپ کنگ بیتگ و پدا یک یک رنگ خشک کنگ بیتگ۔ صاف جاگہاں یک رنگ چوں رپتار بیت و اسٹاک ئی پُرا ڈیزائن پوتانسیل ئے کُشاد کنت۔ یک موتی رنگ مُہر و UV اوور گلاس پروسس ئے مُکمل کنت و نفیس اثرات جوڑ کنت۔ ڈیزائن وہدا راستیں زندگ گرت کہ کارٹاں دریچہ ئے روبروچ دارگ بنت۔

The Recognition

About the A' Design Award برنجی انعام

The Passion of the Card Leadlight Series ودّی تبلیغ A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ The Passion of the Card Leadlight Series ودّی تبلیغ چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ The Passion of the Card Leadlight Series ودّی تبلیغ ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimensions & Packaging: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Tags: Brand Identity, Business Card, Screenprinting, Graphic Design
Production Technology: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Design Challenge: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Research: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiration: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Project Duration: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Operation Flow: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Team Members: Evan Reiman.
Image Credits: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography