Borboleta Primary Function: برانڈ سسٹم by Juan Eugenio Mallo Camera

Borboleta Primary Function: برانڈ سسٹم by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

نقرہگرافک· 2020

Borboleta Primary Function: برانڈ سسٹم

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

A' Design Award نقرئی انعام Winner in گرافک Category

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Colors

The Design

About Borboleta Primary Function: برانڈ سسٹم

Book Text: بوربولیتا یک برانڈ سسٹم اِنت کہ برازیل ءَ ہمے مالکی گروپ ءِ دو گیس اسٹیشن ءِ نیٹ ورک ءِ واستہ جوڑ بوتگ۔ Dislub ءَ شمال-پورو ءَ کار کنت او Equador ءَ شمال ءَ کار کنت، او ہر دو نیٹ ورک وتی وتی ناماں دار انت۔ یک ہمسر پرلائینگ کہ تتک ءِ شکل ءَ اِنت، ای دو برانڈاں ءَ گوں یکبر کنت۔ ای تتک بدلگاری او نوکبیائیءِ نشانی اِنت، او آییِ کش برازیلی سرزمینءِ خاکہ سیل ہم کنت۔ سئے رنگ کار بندیت بنت، ہر کمپنیءِ واستہ یک او سئیمی رنگ آیانی یکجہتیءِ واستہ۔ لوگو یک ماڈیول ءِ بنیادی گرِڈ ءِ سرا جوڑ بوتگ۔

The Recognition

About the A' Design Award نقرئی انعام

Borboleta Primary Function: برانڈ سسٹم A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Borboleta Primary Function: برانڈ سسٹم چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Borboleta Primary Function: برانڈ سسٹم یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas