Unto Communication Tool Primary Function: کارپوریٹ پہچان by Unto

Unto Communication Tool Primary Function: کارپوریٹ پہچان by Unto is a highly esteemed winner of the very prestigious 2020 A' Design Award آسنین انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

آسنگرافک· 2020

Unto Communication Tool Primary Function: کارپوریٹ پہچان

by Unto

Client: Unto

A' Design Award آسنین انعام Winner in گرافک Category

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Verified Award Winner
Verify Award Status for #92669

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The Design

About Unto Communication Tool Primary Function: کارپوریٹ پہچان

Book Text: انٹو کمیونیکیشن ٹول اِنت یک کارپوریٹ پہچان سسٹم چہ ہماں نیم کارڈے سرا جوڑ بوتگ کہ بانٹ کنگ ءِ قابل انت۔ اے کارڈ ءِ اندازہ ۹ ضرب ۵.۴ سانتی میٹر انت و اُو دگہ رابطہ ءِ معلومات دو موکے دیت، یک بلاک دگہ بلاک ءِ سرا الٹا چاپ بوتگ۔ یک ڈائی-کٹ سوراخ دار لیک اے دو بلاکاں جدا کنت، تاں کہ کارڈ نیمگ نیمگا کپت بوتگ کنگ ءِ قابل بیت۔ کارڈ ءِ ھستکار یک نیمگ آ زانتی دنت و دگہ نیمگ آ دیگ کنت، ہمے راہ چہ یک کارڈا دو رابطہ حاصل بیت۔ اے پہچان ءِ سرجم یک نیوز پرنٹ فلائر و چاپ بوتگین ببل ریپ ھم شامل انت کہ پیکنگ ءِ واستہ کار مرزاگ اِنت۔

The Recognition

About the A' Design Award آسنین انعام

Unto Communication Tool Primary Function: کارپوریٹ پہچان A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Unto Communication Tool Primary Function: کارپوریٹ پہچان چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Unto Communication Tool Primary Function: کارپوریٹ پہچان ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensions & Packaging: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tags: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Production Technology: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Design Challenge: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Research: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiration: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Project Duration: The project started in July till September 2019, in Taipei.
Operation Flow: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Team Members: Ming Hsi Chou
Ching Yi Angela Chang
Image Credits: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.