Terark بصری هویت ءِ ڈیزائن by Tong Wen is a highly esteemed winner of the very prestigious 2020 A' Design Award آسنین انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

آسنگرافک· 2020

Terark بصری هویت ءِ ڈیزائن

by Tong Wen

Client: Tong Wen

A' Design Award آسنین انعام Winner in گرافک Category

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Verified Award Winner

Verify Award Status for #93931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Terark بصری هویت ءِ ڈیزائن

ترارک یک بصری هویت انت کہ یک تکنالوجی کمپنی ءِ واستہ ڈیزائن بوتہ، ہماں کمپنی کہ بگ ڈیٹا پروسیسنگ ءِ سروس دیت. ای ڈیزائن یک ڈاٹ میٹرکس ءَ بنیاد ءَ دار ات کہ زیاتر گریڈینٹ رنگاں ءَ همراہ ملی بوتہ. نرم ءَ یکدگر ءَ پہ پیش بوتہ ڈاٹ حرف T جوڑ کنیت، کہ کمپنی ءِ نام ءِ نکہیں حرف انت. گچین گریڈینٹ شیڈر دیم ءَ بوتہ ات، تاں ای هویت زیاتر استفاداں ءِ واستہ منظم بوتہ بتوانیت. یک مخصوص فونٹ و یک ڈاٹ پیٹرن ہم چاپ و دگہ موادانی استفادہ ءِ واستہ دیم ءَ بوتہ ات. ای هویت بروشورانی، سالنامہ ءِ کتابانی، نام کارتانی و آپ ءِ بوتلانی سر ءَ بہ کار برت بوتہ.

The Recognition

About the A' Design Award آسنین انعام

Terark بصری هویت ءِ ڈیزائن A' Design Award آسنین انعام ءِ ورگ آ انت، معزز اعتراف کہ آ جوانیں ڈیزائناں دیگ بیت کہ جوانیں ڈولا ڈیزائن کنگ بوتگیں تخلیقاں چہ متوقع پیشہ ورانہ ءُ صنعتی ضرورتاں پورا کننت۔ آسن ءِ ورگ آ وتی خالقاں ءِ مزن مہارت، اعلیٰ ماہری، ماہرانہ سمجھ ءُ تخلیقی صلاحیت پیش کننت۔ Terark بصری هویت ءِ ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں تخلیق بیت کہ عملی ءُ جدت ءِ انت۔ ای ڈیزائن کہ A' Design Award آسنین انعام ءَ برتگ، صنعت ءِ بہترین طریقہ یکجا کنت ءُ علم ءُ صلاحیت گوں جوڑ بوتگیں قابل تکنیکی خصوصیتاں دار انت۔ Terark بصری هویت ءِ ڈیزائن ءِ سنجیدگی ءِ سببا عزت کنگ بیت ءُ آ زندگی ءِ معیار ءَ بہتری آرگ ءِ پہ جوڑ کنگ بوتگ کہ جہان ءَ جوانتر جاگہ جوڑ کنگ ءَ مدد کنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.