Wilsons کتگی خوراک بستگ‌بندی by Gary Lawson

Wilsons کتگی خوراک بستگ‌بندی by Gary Lawson is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in پیکیجنگ ڈیزائن Competition Category.

برنجپیکیجنگ· 2020

Wilsons کتگی خوراک بستگ‌بندی

by Gary Lawson

Client: Lawson Design

A' Design Award برنجی انعام Winner in پیکیجنگ Category

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Verified Award Winner

Verify Award Status for #94058

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Colors

The Design

About Wilsons کتگی خوراک بستگ‌بندی

ولسنز یک بستگ‌بندی ءِ ڈیزائن انت که سرد فشار بوتگین کتگی خوراک ءِ واستہ کارمرز بیت. ایں رینج سہ محصول ءِ سرجم انت، کہ هر یک 2.5 کیلو ءُ 10 کیلو ءِ تھیلی‌گانی ءَ پیش کنگ بیت. برتانوی جزیرگان ءِ منظرانی نگاری هر تھیلی ءِ گرداگرد پیش دنت، ءُ هر محصول ءَ خپلی نام ءُ رنگ ءِ پلیت ست. تھیلی سی‌ام‌وائے‌کے پرنٹ سک بوتگ فلیکسوگرافی ءِ راہ ءَ آبی رنگانی ہمراہ سپید رنگ ءِ یک پوش سر ءَ، پہ سرا یک صاف حفاظتی وارنش ءَ راست بوتگ. سبک فویل تھیلی که زپ ءِ ہمراہ بند و باز بیت، گران کاغذی توشکانی جاگہ گریتگ، خوراک ءَ درگتر تازہ نگہ دارت ءُ ضایع بگ ءِ کمی ءَ کمک کنت.

The Recognition

About the A' Design Award برنجی انعام

Wilsons کتگی خوراک بستگ‌بندی A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Wilsons کتگی خوراک بستگ‌بندی چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Wilsons کتگی خوراک بستگ‌بندی ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Dimensions & Packaging: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Tags: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Production Technology: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Design Challenge: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Research: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Inspiration: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Project Duration: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Operation Flow: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Image Credits: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson