Hch HCH فیشن بوتیک ءِ اندرونی ڈیزائن by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award نقرئی انعام in انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن Competition Category.
نقرہانٹیریئر· 2021
Hch HCH فیشن بوتیک ءِ اندرونی ڈیزائن
by SpActrum
Client: SpActrum
A' Design Award نقرئی انعام Winner in انٹیریئر Category
Verified Award Winner
Verify Award Status for #95823The Design
About Hch HCH فیشن بوتیک ءِ اندرونی ڈیزائن
HCH یک فیشن بوتیک اِنت که یک مدرن شاپنگ مال ءَ آ بیت۔ ای ڈیزائن ءَ متناسب ستونی ہال ءَ سرا بند بوتگ، که یک کلاسیک بیسیلیکا ءِ نقشہ ءَ یاد آرینت۔ پمیشکا اندرونی چہ یک تجارتی حالت ءَ یک مقدس حالت ءَ رند کنت۔ ای لے آؤٹ ہمے یونانِ قدیمی معبدان ءُ اکروپولیس ءِ بصری محورانی اصولان ءِ سرا بنیاد بوتگ۔ سے گلابی پُل اِش دوران بندگ بوتگ که یک دگرے ءِ نیمگ ءَ اشارہ کننت ءُ زائرانءَ گہرے فضا ءِ تہا رہنمائی کننت۔ مانیکن ءَ پُلانی سطح ءِ سُمبان ءَ داتگ بیت انت که یک رن وے جوڑ بنت۔ گلاس فائبر ءَ پُختہ کنگ بیتہ کانکریٹ، ٹیرازو ءُ فولاد استعمال بیتہ۔
The Recognition
About the A' Design Award نقرئی انعام
Hch HCH فیشن بوتیک ءِ اندرونی ڈیزائن A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Hch HCH فیشن بوتیک ءِ اندرونی ڈیزائن چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Hch HCH فیشن بوتیک ءِ اندرونی ڈیزائن یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
- Dimensions & Packaging
- 700 sqm
- Tags
- Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
- Production Technology
- GRC, Terrazzo, Steel,
- Design Challenge
- The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
- Research
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
- Inspiration
- The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
- Project Duration
- Design: 2017-2018
Construction Completed: 2019 - Team Members
- Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan, - Image Credits
- Hanqi LI, Zefeng ZHANG
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