WiseTribe Education بُنیادی کار: بصری شناخت by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

نقرہگرافک· 2020

WiseTribe Education بُنیادی کار: بصری شناخت

by Somethink Brand

Client: WiseTribe education

A' Design Award نقرئی انعام Winner in گرافک Category

46,890

Verified Award Winner

Verify Award Status for #97579

View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education بُنیادی کار: بصری شناخت

WiseTribe Education یک بصری شناخت اِنت کہ یک درسی سازمان ءِ واستہ جوڑ بوتگ کہ ہمے دنیا آتکگ ءَ تہ چار دَه سالگیں چُک ءَ خدمت کنت. چینی برانڈ ءِ نام weisi ءَ انگریزی لفظ wise ءِ رنگ آواز کنت، کہ ہمکارے “سوچ” ءِ معنی ہم دارگ. اے شناخت ءَ گیشتریں رنگاں ءِ گڈءُبند ءُ کمکی گرافکس ءَ کارمرز کنت تاں آزادی ءُ خیال ءَ پیش داریت. علامتی کردار، بلد جنکیں انسان، دیناسور، دانائی ءِ درچک ءُ سیارہ ءِ رنگ، چُک ءَ مدت کننت کہ برانڈ ءَ گوں گوند بہ کننت. اے شناخت ءَ پوسٹرں، سوشل میڈیا ءِ ٹیمپلیٹں، کاروباری کارڈں، لپافہ ءُ بیجاں ءَ کارمرز بیت.

The Recognition

About the A' Design Award نقرئی انعام

WiseTribe Education بُنیادی کار: بصری شناخت A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ WiseTribe Education بُنیادی کار: بصری شناخت چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ WiseTribe Education بُنیادی کار: بصری شناخت یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.