Youngor Fashion Concept Store Primary Function: خرید ءِ اندرونی ڈیزائن by Jeffrey Zee

Youngor Fashion Concept Store Primary Function: خرید ءِ اندرونی ڈیزائن by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in انٹیریئر اسپیس ءِ ایگزیبیشن ڈیزائن Competition Category.

نقرہانٹیریئر· 2020

Youngor Fashion Concept Store Primary Function: خرید ءِ اندرونی ڈیزائن

by Jeffrey Zee

Client: JFR Studio

A' Design Award نقرئی انعام Winner in انٹیریئر Category

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Colors

The Design

About Youngor Fashion Concept Store Primary Function: خرید ءِ اندرونی ڈیزائن

Book Text: یونگور فیشن کانسپٹ اسٹور یک خرید ءِ اندرونی ڈیزائن اِنت کہ 5000 مربع میٹر ءِ سرا پھیل بوتگ۔ اصلی عمارت یک نیمگ کروٹ اِنت کہ شیشہ ءِ رونمائی ءِ ہمراہ اِنت۔ اندرونی حصہ پُر پُری در ات کنگ بوت او یک چھتری وڑیں مرکزی ٹیوب مرکز ءَ جوڑ کنگ بوت۔ چھتری ءِ رودگ ءَ بے ترتیب سراخ ھَست کہ کدرتی روشنائی ءِ درگیج ءِ اجازت دنت او یک نرم روشنائی او سایگ ءِ اثر جوڑ کنت۔ مرکزی ٹیوب یک لفٹ ءَ داشتگ او منزلاں ءَ یکجا کنت۔ درگیج ءِ سرا فراخیں پوٹرک محصولاں ءِ نمائش او نشتنک ءِ واستہ کار آیت۔ فلزی جالگ، بافتگیں بمبو او ٹیرازو کار آتگ اَنت۔

The Recognition

About the A' Design Award نقرئی انعام

Youngor Fashion Concept Store Primary Function: خرید ءِ اندرونی ڈیزائن A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ Youngor Fashion Concept Store Primary Function: خرید ءِ اندرونی ڈیزائن چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ Youngor Fashion Concept Store Primary Function: خرید ءِ اندرونی ڈیزائن یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.