Status Audio برانڈ ہویت by Ryan Paonessa is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in ایڈورٹائزنگ، مارکیٹنگ ءِ کمیونیکیشن ڈیزائن Competition Category.
برنجایڈورٹائزنگ· 2020
Status Audio برانڈ ہویت
Client: Ryan Paonessa Design
A' Design Award برنجی انعام Winner in ایڈورٹائزنگ Category
Verified Award Winner
Verify Award Status for #98408The Design
About Status Audio برانڈ ہویت
اسٹیٹس آڈیو یک برانڈ ہویت انت کہ نیویارک ءِ یک راست-بہ-گیشیر ہیڈفون کمپنی ءِ واستہ جوڑ بوتگ۔ لوگوٹائپ یک سادگ صدا موج ءِ نمونگ ءِ روانی ءِ تقلید کنت، کہ ہر حرف ہمے عمودی رچ و کمان ءِ پیروی کنت۔ صافبوتگیں صدا موج ءِ نمونگ بلے یک ثانوی نشان ءِ جہت ئہم کار اِنت، ہر جاگہ کہ لوگوٹائپ درکار نہ بیت۔ رنگ و ٹائپ بستگ ءِ سرا، ویبسائیٹ، چاپی مواد و مارکیٹنگ ءِ موادانی ءِ سرجم ءِ دیداری ہویت ءِ یکجائی و اتحاد کنت۔ ہیڈفونان ہچ لوگو نہداشتگ، تنہا یک منفرد پروڈکٹ کوڈ داشتگ، کہ یک کمترین و اوزارمحورہ روش ءِ بازتاب انت۔ بستگ چند اندازگانی ءِ سرا وتی پیشکش کنگ بوتگ۔
The Recognition
About the A' Design Award برنجی انعام
Status Audio برانڈ ہویت A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Status Audio برانڈ ہویت چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Status Audio برانڈ ہویت ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.
The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products. - Dimensions & Packaging
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- Tags
- graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
- Production Technology
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
- Design Challenge
- Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
- Research
- The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
- Inspiration
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
- Project Duration
- This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
- Operation Flow
- Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
- Team Members
- Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son - Image Credits
- Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.
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