Hailuo هیڈفون ءِ پیکجنگ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award زرّیں انعام in پیکیجنگ ڈیزائن Competition Category.
زرپیکیجنگ· 2020
Hailuo هیڈفون ءِ پیکجنگ
by Xiaomi
Client: Xiaomi
A' Design Award زرّیں انعام Winner in پیکیجنگ Category
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- Verified Award Winner
- Verify Award Status for #98591
The Design
About Hailuo هیڈفون ءِ پیکجنگ
هیلو یک پیکجنگ ڈیزاین ات که کن ءِ تہ ءِ هیڈفون ءِ واستہ جوڑ کنگ بوتگ۔ پروڈکٹ ءِ عکس ءِ پیش دارگ ءِ بدلا، ای پیکجنگ یک بریتگیں ناٹیلس صدپ ءِ عکس ءَ پیش دارت که هیڈفون آئی ءِ چکری کاوش ءِ تہا ایر کنگ بوتگ۔ صدپ ءِ چکری شکل توار ءِ گونڈش (ریزونینس) ءَ گوں هور کنگ بوتگ۔ پُرّیں عکس سطح ءِ سرا برجستہ (ایمباس) کنگ بوتگ تاں ناٹیلس ءَ راستیں احساسے بہ دنت۔ نقرهای کاگد گوں سیاهیں رنگ ءَ پیکج ءَ کمّیں چمکے دنت که پیشرپتہ ایں ٹیکنالوجی ءِ نشان انت۔ کشّگ بئیگیں ڈبّہ دو تہ دار انت، پمیشا هیڈفون ءُ آئی ءِ تارانی اول دیستگ بنت ءُ لوازمات جہل ءَ ایر انت۔
The Recognition
About the A' Design Award زرّیں انعام
Hailuo هیڈفون ءِ پیکجنگ A' Design Award زرّیں انعام ءِ ورگ آ انت، انتہائی معزز اعتراف کہ پہلی درجہ ءِ، شاندار ءُ نمایاں ڈیزائناں دیگ بیت۔ زر ءِ ورگ آ انتہائی جدت ءِ، باز بصیرت ءِ ءُ شاندار ڈولا چمّاں خیرہ کنوکیں تخلیق انت، کہ وتی ڈیزائنراں ءِ عبقریت، حکمت ءُ مہارت ءَ ظاہر کننت۔ Hailuo هیڈفون ءِ پیکجنگ چہ امید کنگ بیت کہ آ یک باز ساراہگ بوتگیں، رجحان ساز ءُ یادگار ایجاد بیت کہ بے مثال قدر پیش کنت۔ ای ڈیزائن کہ A' Design Award زرّیں انعام ءَ برتگ، یک شاندار، محترم منصوبہ انت کہ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں باز فائدہ ءَ گوں ودی کنت۔ Hailuo هیڈفون ءِ پیکجنگ شدید خواہش ءِ جذبہ پیدا کنت، جوش جاگینیت، تخلیقی صلاحیت ءَ ودی کنت ءُ ما ءَ مسحور کنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
- Dimensions & Packaging
- Package size(L x W x H):210 x 135 x 58mm
- Tags
- Headphone, shell, black, packaging, technology
- Production Technology
- The packaging uses emboss on the image. It also uses silver paper with black ink.
- Design Challenge
- Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
- Research
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
- Inspiration
- A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
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