HanKkeut بنیادی کارکرد: برانڈ اِستمان by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.
نقرہگرافک· 2020
HanKkeut بنیادی کارکرد: برانڈ اِستمان
by Jaehun Kim
Client: Visang
A' Design Award نقرئی انعام Winner in گرافک Category
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The Design
About HanKkeut بنیادی کارکرد: برانڈ اِستمان
HanKkeut یک برانڈ اِستمان اِنت کہ زانتکاراں و مامرزاں (استاداں) ءِ گڈبندی ءَ جوڑ بوتگیں مکتب ءِ درسی کتاباں ءِ سِری ءِ واستہ پیدا کنگ بوتگ۔ ای برانڈ ءِ مقصد آموزش ءَ یک-درِ-سگاریں پیوند اِنت۔ سرپوش ءِ گرافک یک پیوستگیں لکیرے کار گیپت کہ برانڈ اِستمان ءِ عکس ءَ بوریگ ایت تاں چڑّگ ءِ احساسے پیش داریت۔ ہمے لکیر ہمہ HanKkeut کتاباں ءَ کار گیپ ایت تاں یک ہمرنگیں دیمائی خاصگی جوڑ کنت۔ سرپوشاں ءَ رۏشنیں رنگ، اُبروتگیں بافت و ہولوگرافک اِستیکراں کار گیپت۔ سِوپیریں عمر ءِ سطح دگہ دگہ رنگیں سرپوشاں ءَ جیل کنگ بنت۔
The Recognition
About the A' Design Award نقرئی انعام
HanKkeut بنیادی کارکرد: برانڈ اِستمان A' Design Award نقرئی انعام ءِ ورگ آ انت، غیر معمولی حد ءَ معزز اعتراف کہ اعلیٰ ترین درجہ ءِ، شاندار ءُ متاثر کنوکیں ڈیزائناں دیگ بیت۔ نقرہ ءِ ورگ آ باز روشن ءُ انتہائی تخلیقی کار انت، کہ وتی ڈیزائنراں ءِ شاندار مہارت، صلاحیت ءُ ذہانت ءَ ظاہر کننت۔ HanKkeut بنیادی کارکرد: برانڈ اِستمان چہ امید کنگ بیت کہ آ یک شاندار نمائشی کار بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ گہرے جدت ءِ۔ ای ڈیزائن کہ A' Design Award نقرئی انعام ءَ برتگ، یک انتہائی قابل ذکر، ساراہگ بوتگیں ایجاد انت کہ فائدہ دنت ءُ فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ حداں ودی کنت۔ HanKkeut بنیادی کارکرد: برانڈ اِستمان یک ہمے تخلیق انت کہ آیانی سرا باز مردم حسد کننت، کہ خواہشاں جاگینیت، مثبت جذبہ آرنت ءُ حیرت ءُ تعجب ءِ چنگاری ءَ بالنت۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students. - Dimensions & Packaging
- The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing. - Tags
- Learning Method, Brand Identity, all in one, connect, ascension
- Production Technology
- The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
- Design Challenge
- In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
- Research
- Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
- Inspiration
- The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity. - Project Duration
- HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
- Operation Flow
- HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
- Team Members
- Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park - Image Credits
- Visang Creative Design Lab, 2019
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