Bomapp برانڈ ہویت ءِ ڈیزائن by Taiyoon Lee

Bomapp برانڈ ہویت ءِ ڈیزائن by Taiyoon Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award برنجی انعام in گرافکس، السٹریشن ءِ وژوئل کمیونیکیشن ڈیزائن Competition Category.

برنجگرافک· 2020

Bomapp برانڈ ہویت ءِ ڈیزائن

by Taiyoon Lee

Client: Bomapp

A' Design Award برنجی انعام Winner in گرافک Category

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Verified Award Winner

Verify Award Status for #99409

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bomapp برانڈ ہویت ءِ ڈیزائن

بوم‌اَپ یک برانڈ ہویت ءِ ڈیزائن اِنت کہ یک بیمہ ءِ ٹیکنالوجی ءِ کمپنی ءِ واسطہ جوڑ بوتگ. بوم‌اَپ نام، کوریایی زبان ءِ لفظ "بوہیوم" (کہ بیمہ ءِ معنی دئیت) اَ لفظ "میپ" (نقشہ) ءَ ہمرا ملگ کنت. علامت، موٹیف ءِ گرافیک ءُ ہمگام ڈیزائن، "آغوش" ءِ خیال ءَ ظاہر کنیت، کہ برانڈ ہویت ءَ زورتر کنیت. لوگوٹائپ اَ حرف "B" ءَ شامل اِنت، کہ طلایی نسبت (Golden Ratio) ءِ مطابق کشگ بوتگ. دقیق ہندسہ (جیومیٹری) اِستفادہ بوتگ تاں اعتماد ءُ حرفہ‌ای‌ گری ءِ خیال ظاہر بیت، کہ بیمہ ءِ صنعت ءِ اصلی ارزشانی اَنت۔ لوگو تنہا یک رنگ ءَ ظاہر بیت، آبی یا سپید، ہر چہ زمینگ ءِ رنگ ءَ بستگی داراں۔

The Recognition

About the A' Design Award برنجی انعام

Bomapp برانڈ ہویت ءِ ڈیزائن A' Design Award برنجی انعام ءِ ورگ آ انت، باز معزز اعتراف کہ تخلیقی صلاحیت، اختراع ءُ ذہانت گوں ممتاز بہترین ڈیزائناں دیگ بیت۔ برنج ءِ ورگ آ بھرپور مہارت ءِ ءُ نمایاں ڈولا تخلیقی شاہکار انت، کہ وتی ڈیزائنراں ءِ وسیع تجربہ، تخیل ءُ ہوشیاری ءِ تصدیق کننت۔ Bomapp برانڈ ہویت ءِ ڈیزائن چہ امید کنگ بیت کہ آ یک باز قدر کنگ بوتگیں، ساراہگ بوتگیں ءُ پیارکنگ بوتگیں چیز بیت، قابل ذکر حد ءَ پیشہ ورانہ ءُ جدت ءِ۔ ای ڈیزائن کہ A' Design Award برنجی انعام ءَ برتگ، فن، سائنس، ڈیزائن ءُ ٹیکنالوجی ءِ بہترین طریقہ شامل کنت ءُ ہورد تفصیلاں ءَ توجہ دیگ ءِ سببا شاندار انت۔ Bomapp برانڈ ہویت ءِ ڈیزائن ضرورتاں جوانیں ڈولا پورا کنت، خواہشاں ءَ ہنچیت، جذباں ءَ موہنت ءُ تجسس کشنت۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensions & Packaging: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tags: Bomapp , insurance, finance, branding
Production Technology: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Design Challenge: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Research: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspiration: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Project Duration: 10.01.2019 - 09.04.2020 / Seoul, Korea
Operation Flow: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Team Members: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim