Pizza Marzano Select Дызайн інтэр'еру рэстарана by Jydp

Pizza Marzano Select Дызайн інтэр'еру рэстарана by Jydp is a highly esteemed winner of the very prestigious 2020 Срэбная прэмія A' Design Award in Дызайн інтэр'ераў і выставачных прастор Competition Category.

СрэбраІнтэр'ер· 2020

Pizza Marzano Select Дызайн інтэр'еру рэстарана

by Jydp

Client: Pizza Marzano

Срэбная прэмія A' Design Award Winner in Інтэр'ер Category

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Verified Award Winner
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Colors

The Design

About Pizza Marzano Select Дызайн інтэр'еру рэстарана

Pizza Marzano Select — гэта інтэр'ер піцэрыі, размешчанай у Шанхаі. Канцэпцыя дызайну паходзіць ад геаметрычных формаў, якія ўтвараюцца, калі піцу рэжуць і дзеляць. Паўкруглыя формы прымяняюцца да фасаднага праёму, калон і сцен кухні. Акцэнтная сцяна нясе тысячы блакітных акрылавых палачак, якія можна размяшчаць у розных узорах. Столі выкарыстоўваюць акустычныя матэрыялы, а выгнутая секцыя столі аздоблена перфараванымі акустычнымі панэлямі. Гнуткія сталы разлічаны на асобных гасцей, невялікія групы і кампаніі больш чым з дзесяці чалавек.

The Recognition

About the Срэбная прэмія A' Design Award

Pizza Marzano Select Дызайн інтэр'еру рэстарана — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Pizza Marzano Select Дызайн інтэр'еру рэстарана — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Pizza Marzano Select Дызайн інтэр'еру рэстарана — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front.
It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern.
Dimensions & Packaging: From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.
Tags: JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable
Production Technology: With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on.
The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment.
Design Challenge: The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.
Research: Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.
Inspiration: As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.
Project Duration: The project is location in shanghai which started from October 2019 and finished on December 2019
Operation Flow: The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.
Patents: Copyrights belong to JYDP,2019
Team Members: Michelle Sun
Leah Li
Shirley Wang
Image Credits: Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020