Kt 5g Вулічная скульптура by Tist is a highly esteemed winner of the very prestigious 2020 Срэбная прэмія A' Design Award in Дызайн выяўленчага мастацтва і арт-інсталяцый Competition Category.

СрэбраВыяўленчае мастацтва· 2020

Kt 5g Вулічная скульптура

by Tist

Client: Tist

Срэбная прэмія A' Design Award Winner in Выяўленчае мастацтва Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kt 5g Вулічная скульптура

KT 5G — гэта група вулічных скульптур, устаноўленых у цэнтры Сеула, Паўднёвая Карэя. Скульптуры выражаюць галоўныя асаблівасці камунікацыйнага сэрвісу 5G, а менавіта высокую хуткасць, нізкую затрымку і шырокую сувязь. Яркія колеры, узоры і формы стрэлак сімвалізуюць сувязь, хуткасць і паток дадзеных, тады як дроны і аўтаномнае кіраванне адсылаюць да звыклых спосабаў выкарыстання гэтай тэхналогіі. Скульптуры зроблены са сталёвых лістоў, якія былі сагнутыя і зварэныя, а затым апрацаваныя ўрэтанавай фарбай. Меншыя скульптуры таксама служаць лаўкамі, таму інсталяцыя фарміруе мастацкае месца адпачынку ўздоўж ажыўленага пешаходнага маршруту.

The Recognition

About the Срэбная прэмія A' Design Award

Kt 5g Вулічная скульптура — пераможца Срэбнай прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца дызайнам вышэйшага класа, цудоўным і ўражальным. Срэбныя пераможцы — гэта надзвычай бліскучыя і вельмі творчыя працы, якія ілюструюць выдатную кампетэнтнасць, талент і праніклівасць сваіх дызайнераў. Чакаецца, што Kt 5g Вулічная скульптура — гэта цудоўная, паказальная праца, надзвычай прафесійная і глыбока інавацыйная. Гэты дызайн, што атрымаў Срэбную прэмію A' Design Award, — вельмі значнае, вартае захаплення вынаходніцтва, якое прыносіць карысць і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Kt 5g Вулічная скульптура — гэта твор, якому шмат хто зайздросціць, што абуджае жаданні, дорыць пазітыўныя пачуцці і запальвае здзіўленне і захапленне.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl