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Seasoning Series Design Асноўная функцыя: Упакоўка для прыпраў by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

Seasoning Series Design Асноўная функцыя: Упакоўка для прыпраў by Zhang Jian-Must, Jiachun Zhou and Yiting Liu is a highly esteemed winner of the very prestigious 2020 Жалезная прэмія A' Design Award in Дызайн упакоўкі Competition Category.


ЖалезаУпакоўка· 2020

Seasoning Series Design Асноўная функцыя: Упакоўка для прыпраў

by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

Жалезная прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

Verify Award Status for #102280

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The Design

About Seasoning Series Design Асноўная функцыя: Упакоўка для прыпраў

Тэкст кнігі: Дызайн серыі прыпраў — гэта набор упакоўкі для соевага соуса, перцу і гарчыцы. Слоік для соевага соуса вырабляецца з каалінавай гліны, абпаленай з празрыстай глазурай, а вечка і корпус злучаюцца з дапамогай выемак і выступаў. Яго ледзь заглыблены верх дазваляе паказальнаму пальцу натуральна ўтрымліваць пасудзіну падчас налівання. Пакецік для перцу выраблены з сульфатнай папругі шчыльнасцю 135 грамаў з павялічанай зонай для заціскання, якая дзейнічае як ручка для больш зручнага пасыпання. Перац сабіраецца ў нізе пакета для простага адрывання і высыпання. Тонкі пакецік для гарчыцы вакуумна запакаваны ў плёнку з ПЭ для кантралюемага выцискання.

The Recognition

About the Жалезная прэмія A' Design Award

Seasoning Series Design Асноўная функцыя: Упакоўка для прыпраў — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Seasoning Series Design Асноўная функцыя: Упакоўка для прыпраў — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Seasoning Series Design Асноўная функцыя: Упакоўка для прыпраў паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
As for chess seasoning pot, picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like picking up chess.
As for pepper seasoning bag, we set the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out.
For mustard bag, the amount of mustard squeezed more careful and easily controlled when shaping the slender.
Dimensions & Packaging
Chess seasoning pot70 x 70 x 40
Pepper seasoning bag45 x 45 x 2
Mustard bag7 x 4 x 125
Tags
Seasoning, Soy sauce, Pepper, Mustard, Packaging
Production Technology
Kaolin is selected as the base of the soy sauce bottle, which is fired with transparent glaze. The lid and body of the bottle are stuck with concave and convex marks.
The pepper batch is made of 135g sulphate paper.
The mustard bag is vacuum packed with PE film, its product name printed by ink becomes decorative pattern, and the composite curing with PE makes the mustard have a long shelf life and corrosion resistance, which is also soft and slender for tearing and have better control of extrusion.
Design Challenge
The biggest challenge of the product is that the product must base on the user's behavior habit and perception psychology when using it, interact with the product through the guidance of the product form, so as to enlarge people's intuitive perception of it, and make the use of the behavior process more smoothly and pleasant.
Research
Firstly, we using the condiment observe the user's behavior. Then, we design the product by continuously product testing and user feedback.
For the perspective of consumers, among the products of the same price, with the prompt and guidance of product form, this product strengthens the user's perception that will have a more pleasant product experience.
The production process of product has been very perfect for mass production in commercial business. The new product form will attract partners buying, improve the evaluation of the industry.
Inspiration
Use and enlarge people's intuitive perception of products to make the process of using behavior more pleasant and smoother.
Project Duration
The project began in Guangzhou in June 2019,completed in Guangzhou in December 2019.
Operation Flow
The top of the soy sauce bottle is designed to be slightly concave and curved, with the index finger pressing naturally on the top makes pouring soy sauce more comfortable.
For pepper seasoning bag, the translucent packaging makes user want to shake it;enlarge the position of the kneading and set up a handle to make the shaking of the salt and pepper package more smoothly. The salt and pepper are concentrated on the bottom for easy tearing and pouring.
For mustard bag, the elongated shape gives us more control over the amount of mustard that we squeeze out.
Team Members
Jian Zhang
Jiachun Zhou
Yiting Liu
Image Credits
Image #1: Photographer Jiachun Zhou, 2019;
Optional Image #1, Photographer Jiachun Zhou, 2019;
Optional Image #2, Photographer Jiachun Zhou, 2019;
Optional Image #3, Photographer Jiachun Zhou, 2019;
Optional Image #4, Photographer Jiachun Zhou, 2019;

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