Sister's Ice Cream Марожанае by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 Залатая прэмія A' Design Award in Дызайн упакоўкі Competition Category.
ЗолатаУпакоўка· 2020
Sister's Ice Cream Марожанае
Client: Azadeh Gholizadeh
Залатая прэмія A' Design Award Winner in Упакоўка Category
Verified Award Winner
Verify Award Status for #104285The Design
About Sister's Ice Cream Марожанае
Гэтая ўпакоўка прызначана для кампаніі "Сёстры марожанага". Каманда дызайнераў паспрабавала выкарыстаць трох дам, якія нагадваюць вытворцаў гэтага прадукту, у выглядзе шчаслівых колераў, якія паходзяць ад густу кожнага марожанага. У кожным колеры дызайну форма валасоў марожанага выкарыстоўваецца ў якасці валасоў персанажа, дзе прадстаўлены цікавы і новы вобраз упакоўкі марожанага. Гэты дызайн у новым выглядзе прыцягнуў шмат увагі сярод канкурэнтаў і меў высокія продажы. Дызайн спрабуе стварыць арыгінальную і крэатыўную ўпакоўку.
The Recognition
About the Залатая прэмія A' Design Award
Sister's Ice Cream Марожанае — пераможца Залатой прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца першакласным, цудоўным і выдатным дызайнам. Залатыя пераможцы — гэта надзвычай інавацыйныя, вельмі празорлівыя і бліскуча ўражальныя творы, якія адлюстроўваюць геніяльнасць, мудрасць і майстэрства сваіх дызайнераў. Чакаецца, што Sister's Ice Cream Марожанае — гэта вельмі ўхваляльнае, тэндэнцыйнае і манументальнае вынаходніцтва, якое дае нябачаную раней каштоўнасць. Гэты дызайн, што атрымаў Залатую прэмію A' Design Award, — спектакулярны, паважаны праект, які вельмі карысны і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Sister's Ice Cream Марожанае выклікае моцныя пачуцці жадання, абуджае запал, заахвочвае творчасць і зачароўвае нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
- Dimensions & Packaging
- width 80mm x Height 190mm
- Tags
- Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
- Production Technology
- Food grade Thickened BOPP Material
- Design Challenge
- it was really hard to satisfy the customer. they were far more strict and picky.
- Research
- This design comes from a detailed observation of the manufacturer identification.
- Inspiration
- It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
- Project Duration
- The project started in June 2018 in Iran and finished in August 2018 in Iran.
- Operation Flow
- The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
- Team Members
- Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh - Image Credits
- Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018
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