Xi Lin Men Асноўная функцыя: Упакоўка для алкагольнага напою by Xu Yao and Li Wei is a highly esteemed winner of the very prestigious 2021 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.
БронзаУпакоўка· 2021
Xi Lin Men Асноўная функцыя: Упакоўка для алкагольнага напою
Client: Xi Lin Men
Бронзавая прэмія A' Design Award Winner in Упакоўка Category
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- Verified Award Winner
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The Design
About Xi Lin Men Асноўная функцыя: Упакоўка для алкагольнага напою
Тэкст кнігі: Xi Lin Men — гэта дызайн упакоўкі для кітайскага моцнага алкагольнага напою, назва якога азначае набліжэнне да шчасця. Бутэлька празрыстая, дзякуючы чаму празрыстая вадкасць поўнасцю бачная. Пры разглядзе пад вуглом каля 45 градусаў ля асновы з'яўляецца рэльеф з дзвюх рыб, размешчаных галава да хваста, што нагадвае сімвал Інь і Ян. Тэхніка матавання надае рэльефу рыб глыбіню, а чырвоныя кропкі на лбах рыб нанесены метадам тэрмаперанясення. Накрыўка нагадвае бамбук — знак стабільнага росту. Вузкая верхняя частка і шырокая аснова робяць пацуг напою больш зручным.
The Recognition
About the Бронзавая прэмія A' Design Award
Xi Lin Men Асноўная функцыя: Упакоўка для алкагольнага напою — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Xi Lin Men Асноўная функцыя: Упакоўка для алкагольнага напою — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Xi Lin Men Асноўная функцыя: Упакоўка для алкагольнага напою цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead. - Dimensions & Packaging
- Width 150mm x Depth 150mm x Height 290mm.
- Tags
- Alcohol, Package, Chinese, Chinese spirit, China, Beverage
- Production Technology
- We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
- Design Challenge
- From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
- Research
- The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
- Inspiration
- The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese. - Team Members
- Designer: Xu Yao
Art Director: Li Wei
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