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Town Longquan Tower Liquor Ўпакоўка by Jin Tao He

Town Longquan Tower Liquor Ўпакоўка by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Бронзавая прэмія A' Design Award in Дызайн абмежаваных серый і індывідуальны дызайн Competition Category.


БронзаАбмежаваная серыя· 2021

Town Longquan Tower Liquor Ўпакоўка

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

Бронзавая прэмія A' Design Award Winner in Абмежаваная серыя Category

Colors

The Design

About Town Longquan Tower Liquor Ўпакоўка

У дызайне выкарыстоўваецца канцэпцыя вежы для рэалізацыі крэатыўнага, там унікальнае віно ў форме бутэлькі, накладзенае на вежу, у Кітаі няма «трох без застолля», у якім значыцца больш за трох, двух сяброў, якія п'юць віно не прыгожа. Чалавек, які сядзіць у медытацыі на вечку бутэлькі, азначае, што віно не толькі для палягчэння смутку, але і для самааналізу праз дэгустацыю віна.

The Recognition

About the Бронзавая прэмія A' Design Award

Town Longquan Tower Liquor Ўпакоўка — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Town Longquan Tower Liquor Ўпакоўка — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Town Longquan Tower Liquor Ўпакоўка цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging
no
Tags
Liquor and Spirits;Small bottle of wine
Production Technology
NO
Design Challenge
I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research
In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration
Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration
The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow
no
Patents
NO
Team Members
Designer:Fanggui Chen
Image Credits
NO

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