The Hub Будынак змешанага прызначэння by Adel Badrawy

The Hub Будынак змешанага прызначэння by Adel Badrawy is a highly esteemed winner of the very prestigious 2021 Жалезная прэмія A' Design Award in Дызайн архітэктуры, будынкаў і канструкцый Competition Category.

ЖалезаАрхітэктура· 2021

The Hub Будынак змешанага прызначэння

by Adel Badrawy

Client: Rawasem Architecture Workshop 'RAW'

Жалезная прэмія A' Design Award Winner in Архітэктура Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Hub Будынак змешанага прызначэння

The Hub — гэта будынак змешанага прызначэння, размешчаны ў Эр-Рыядзе, Саудаўская Аравія. Праект аб'ядноўвае рэстараны, невялікія гандлёвыя крамы, вялікую рэкрэацыйную зону для моладзі і офісныя прасторы, кожная з якіх мае свой уласны ўваход і вертыкальныя камунікацыі. Усе функцыянальныя зоны сабраны пад адным вялікім навесам, які зацяняе прасторы ўнізе і нагадвае традыцыйны сук. Калідоры, масты, дахавыя сады і ландшафтныя тэрыторыі злучаюць розныя аб'ёмы будынка. Агульная забудаваная плошча складае 20 000 квадратных метраў, уключаючы 8 400 квадратных метраў вонкавай і ландшафтнай прасторы.

The Recognition

About the Жалезная прэмія A' Design Award

The Hub Будынак змешанага прызначэння — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што The Hub Будынак змешанага прызначэння — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. The Hub Будынак змешанага прызначэння паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mixed-use building. It consists of restaurants, small retail shops, huge recreational area for the youth and finally office areas that are possibly for reastaurants management.
Every single function of these has it's own accessibility and experience, yet all under one roof, in this case 'huge canopy'.
Distributed as the following, the ground and the mezzanine floor accommodate the restaurants. The first floor is for restaurants and a recreational area for youth both totally separated with unique accessibility for each, while the second floor accommodates the office spaces with separated accessibility and vertical circulation.
Dimensions & Packaging: This project has a total BUA of 20,000 m2.
The area is efficiently distributed as follows.
10,100 m2 of rentable indoor and outdoor areas, 2,400 m2 of service areas and 8,400 m2 of outdoor and landscape area.
Tags: commercial, Architecture, Sustainability, Contemporary, mall, AlRiyadh, KSA
Production Technology: Stating the various functions this project accommodates with different privacy levels for each. The design team had to think of this building as a small urban project with different buildings, different heights, and different access with corridors and landscape in between.
Even creating bridges between buildings and roof gardens to make it seem like a living city under one roof.
This small city needed a universal canopy to protect and enhance this feeling of authentic urbanism.
Design Challenge: The big challenge was to design a place that accommodates so many functions with so many different privacy levels for each. Yet all under one roof, with one main entrance, only allowed at the north side.
The Saudi culture has a huge impact when it comes to retail and dining projects like this one.
Since it's culturally not allowed in the malls of KSA for the youth to access malls or food courts by their own unless with a family, the challenge was to distinguish the youth recreational area and separate it from the restaurants to prevent duplication. The same goes to the office areas.
The hot dry climate was also a big challenge. Since it's considered an authentic urban experience, there had to be outdoor spaces, roof gardens and terraces overlooking one of the main axis of Al Riyadh.
The design after all had to provide comfort climate solutions for the users.
Inspiration: As a place of retail, dining and office spaces, the project was inspired mainly by the old traditional market 'souq' in the middle east, where the functions are almost the same.
The narrow corridors passing through the retails, the universal canopy covering the spaces underneath creating an authentic urban experience and protecting people from the direct sun rays, along with the harsh stone covered facades with its traditional pattern.
All designed with a contemporary treatment that fits perfectly with today's retail brands as well as modern day costumers.
Project Duration: This project is located in the heart of Al Riyadh, KSA. It's in the intersection of two main roads, the eastern ring road and Abdullah Bin Rashed road.
The design started in march 2019 and the construction documents are on going.
Operation Flow: The hub gives an authentic urban experience for people dining, playing, working or just walking in the corridors or roof gardens within one universal space.
It serves families who are dining while sending their young ones to a place where they can play and hang out without mixing both zones. A recreational area that also allows individual youths to attend without families.
It gives offices a unique experience to be a part of this small city with it's roof gardens, landscape and connecting bridges, while clearly viewing the city of Riyadh.
Team Members: Lead Architect : Adel Badrawy
Senior Architect : Sarah Ashraf
Architect : Menna Ehab