Bairuiyuan Годжы by Ke Xia is a highly esteemed winner of the very prestigious 2021 Бронзавая прэмія A' Design Award in Дызайн упакоўкі Competition Category.

БронзаУпакоўка· 2021

Bairuiyuan Годжы

by Ke Xia

Client: Bai Ruiyuan Chinese wolfberry co., Ltd.

Бронзавая прэмія A' Design Award Winner in Упакоўка Category

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Colors

The Design

About Bairuiyuan Годжы

Годжы, усходні скарб расліннага свету, здаўна лічацца цудоўным лекавым і харчовым прадуктам. Дадзены дызайн не толькі адпавядае патрабаванням прымянення тэхналогіі захавання свежасці прадукту з максімальным захаваннем яго паживных кампанентаў, але і майстэрна інтэгруе кітайскае тысячагадовае мастацтва рэзьбы надпісаў на камені, выражаючы гуманістычны дух кітайскай медыцыны. Гэта дазваляе людзям адчуць баланс паміж традыцыйнай культурай і прыгажосцю сучаснай навукі і тэхналогій.

The Recognition

About the Бронзавая прэмія A' Design Award

Bairuiyuan Годжы — пераможца Бронзавай прэміі A' Design Award, высокапрэстыжнага прызнання, якое прысуджаецца выдатным дызайнам, што вылучаюцца творчасцю, вынаходлівасцю і праніклівасцю. Бронзавыя пераможцы — гэта ўмелыя і ўражліва творчыя артэфакты, якія пацвярджаюць вялікі вопыт, уяўленне і знаходлівасць сваіх дызайнераў. Чакаецца, што Bairuiyuan Годжы — гэта высока цэнены, захапляльны і любімы прадмет, надзвычай прафесійны і інавацыйны. Гэты дызайн, што атрымаў Бронзавую прэмію A' Design Award, уключае лепшыя практыкі ў мастацтве, навуцы, дызайне і тэхналогіях і выдатны ўвагай да дэталей. Bairuiyuan Годжы цудоўна задавальняе патрэбы, кранае жаданні, зачароўвае пачуцці і ўзбуджае цікаўнасць.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product selects the first stubble variety of Ningxia wolfberry core production area.
The overall design is red and white. Adopts the embossing craft and the red waist seal,on which hot stamping gold edge, it symbolizes the golden years,When you pull the waist seal and pull out the lid tied to red silk, the row of wolfberry "FreshLockedbottle" into your eyes.
The design team chose the lock fresh bottle with the function of lock fresh, which is the first time in the same type of product so far.
Dimensions & Packaging: Outer packing size:Width 400 mm x Depth 168 mm x Height 100 mm.
Inner bottle:Diameter 60 mm x Height 120 mm.
Tags: Fresh , Wolfberry , Chinese , Style , Bairuiyuan , Locked
Production Technology: The outer box surface of the package is filled with soft material, which makes the whole box surface full, and can play a good impact buffer effect.
The exterior of the box is made of cotton paper embossing process, the main structure of the box body is made of industrial cardboard to ensure the bearing capacity and structural strength.
The internal tank design is the first one-way exhaust packaging design in the Chinese Wolfberry product market, so as to prevent the entry of external air, keep the drying degree of the product, and then ensure the freshness of the product.
Design Challenge: In the creation process, the biggest challenge is to keep products fresh and dry. The can shall reflect both cultural connotation and actual functions. To achieve the goal, the design team found special vendor to customize the can.
Research: The significance of researching this project is to offer a product that can represent scientific and technological strength of the enterprise. Through long-term research, characters of the products in the technology have been known, special package is designed to guarantee original nutrition of the products, this mode can be used to other similar products.
Meanwhile the one-way exhaust bottle used in the design of the tank is the first application in the Chinese market of wolfberry industry, and it has also opened the way for the product development and design of the whole industry.
Inspiration: The idea stems from the patented technology that customers want to launch a fresh Wolfberry product to open the quality gap with similar products in the market. To this end, the design team designed the packaging for this wolfberry product from Ningxia, China, and make it look valuable, quality and cultural.
The design Inspiration comes from ancient Chinese inscriptions. The text is branded on the box in the form of inscription, which reflects the brand's focus on the product and can withstand the baptism of the years, and thus intuitively conveys the selling point of the product.
Project Duration: The project starts from March 2018 in Chengdu and ends in December 2019 in Chengdu. In addition, it came to market in China in December 2019.
Operation Flow: Open the magnetic buckle adsorption lid, five cans of wolfberry will appear in front of you.
Take out the bottle and unscrew the bottle cap, tear off the cap film to enjoy the fresh wolfberry, easy to use, at the same time, the bottle body with a scale to mark the daily consumption, can let the user know the amount of each time accurately, improve the user experience.
Team Members: Designer：Peng Jiang
Designer： Yong Zou
Designer：Chun Hao Shan
Chief creative officer：Ke Xia
Process designer：Wen Chen
Effect drawing designer：Chong Yue Ye
Image Credits: Image#1:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019.
Image#2:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019.
Image#3:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Image#4:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Image#5:Effect drawing designerChong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.