Tongrentang Zhima Health Дызайн інтэр'еру рознічнага гандлю by Yong Wong

Tongrentang Zhima Health Дызайн інтэр'еру рознічнага гандлю by Yong Wong is a highly esteemed winner of the very prestigious 2021 Залатая прэмія A' Design Award in Дызайн інтэр'ераў і выставачных прастор Competition Category.

ЗолатаІнтэр'ер· 2021

Tongrentang Zhima Health Дызайн інтэр'еру рознічнага гандлю

by Yong Wong

Client: Beijing Tongrentang Health

Залатая прэмія A' Design Award Winner in Інтэр'ер Category

20,590
Verified Award Winner
Verify Award Status for #108738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongrentang Zhima Health Дызайн інтэр'еру рознічнага гандлю

Tongrentang Zhima Health — гэта крама-эксперыенс, размешчаная ў Пекіне. Крама займае 5000 квадратных метраў на трох паверхах. Харчовыя дабаўкі, пажыўныя прадукты і тавары для здароўя, якія ўключаюць тэхналогіі аховы здароўя, прапануюцца ў адным месцы. У інтэр'еры выкарыстаны вялікія плошчы кантрастных матэрыялаў, такіх як масіў дрэва і латунь. Ад першага паверха ўверх прадстаўлены чатыры тэмы: кансультацыя, харчаванне, аднаўленне і лячэнне. Крама таксама служыць камфортнай сацыяльнай прасторай для наведвальнікаў.

The Recognition

About the Залатая прэмія A' Design Award

Tongrentang Zhima Health Дызайн інтэр'еру рознічнага гандлю — пераможца Залатой прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца першакласным, цудоўным і выдатным дызайнам. Залатыя пераможцы — гэта надзвычай інавацыйныя, вельмі празорлівыя і бліскуча ўражальныя творы, якія адлюстроўваюць геніяльнасць, мудрасць і майстэрства сваіх дызайнераў. Чакаецца, што Tongrentang Zhima Health Дызайн інтэр'еру рознічнага гандлю — гэта вельмі ўхваляльнае, тэндэнцыйнае і манументальнае вынаходніцтва, якое дае нябачаную раней каштоўнасць. Гэты дызайн, што атрымаў Залатую прэмію A' Design Award, — спектакулярны, паважаны праект, які вельмі карысны і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Tongrentang Zhima Health Дызайн інтэр'еру рознічнага гандлю выклікае моцныя пачуцці жадання, абуджае запал, заахвочвае творчасць і зачароўвае нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design