Haci Bekir Halva Тара by Polin Kuyumciyan

Haci Bekir Halva Тара by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2021 Жалезная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

ЖалезаУпакоўка· 2021

Haci Bekir Halva Тара

by Polin Kuyumciyan

Client: Haci Bekir

Жалезная прэмія A' Design Award Winner in Упакоўка Category

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Verified Award Winner

Verify Award Status for #109346

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Colors

The Design

About Haci Bekir Halva Тара

Haci Bekir - адзін з найстарэйшых брэндаў у свеце і мае велізарную спадчыну. Нягледзячы на тое, што назва брэнда аўтаматычна асацыюецца з якасцю і задавальненнем прадуктам, такому старому брэнду цяжка спадабацца новаму пакаленню. З ростам папулярнасці халвы ў турэцкай харчовай тэндэнцыі брэнд хацеў атрымаць ад гэтага карысць і абнавіць упакоўку халвы. Простыя, але прывабныя ўзоры і колеры новага дызайну дазваляюць Haci Bekir пашырыць ахоп і пазнавальнасць брэнда. Узоры і колеры дызайну натхнёныя трыма інгрэдыентамі і тэкстурамі халвы.

The Recognition

About the Жалезная прэмія A' Design Award

Haci Bekir Halva Тара — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Haci Bekir Halva Тара — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Haci Bekir Halva Тара паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensions & Packaging: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Tags: packaging, box, design, patterns, food
Production Technology: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Design Challenge: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Research: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiration: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Project Duration: The project started in December 2019 and finished in February 2020, in Istanbul.
Operation Flow: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Image Credits: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.