Muse Канцэптуальная Экспазіцыя by Michelle Poon

Muse Канцэптуальная Экспазіцыя by Michelle Poon is a highly esteemed winner of the very prestigious 2021 Залатая прэмія A' Design Award in Дызайн графікі, ілюстрацыі і візуальнай камунікацыі Competition Category.

ЗолатаГрафіка· 2021

Muse Канцэптуальная Экспазіцыя

by Michelle Poon

Client: Michelle Kason

Залатая прэмія A' Design Award Winner in Графіка Category

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The Design

About Muse Канцэптуальная Экспазіцыя

Muse - гэта эксперыментальны дызайнерскі праект, які вывучае музычнае ўспрыманне чалавека праз тры інсталяцыі, якія забяспечваюць розныя спосабы адчуваць музыку. Першыя выключна сенсацыйныя з выкарыстаннем тэрмаактыўных матэрыялаў, а другія адлюстроўваюць дэкадаванае ўспрыманне музычнай прасторавасці. Апошняе — гэта пераклад паміж нотнымі запісамі і візуальнымі формамі. Людзям прапануецца ўзаемадзейнічаць з інсталяцыямі і даследаваць музыку візуальна з уласным успрыманнем. Галоўнае пасланне заключаецца ў тым, што дызайнеры павінны ведаць, як успрыманне ўплывае на іх на практыцы.

The Recognition

About the Залатая прэмія A' Design Award

Muse Канцэптуальная Экспазіцыя — пераможца Залатой прэміі A' Design Award, надзвычай прэстыжнага прызнання, якое прысуджаецца першакласным, цудоўным і выдатным дызайнам. Залатыя пераможцы — гэта надзвычай інавацыйныя, вельмі празорлівыя і бліскуча ўражальныя творы, якія адлюстроўваюць геніяльнасць, мудрасць і майстэрства сваіх дызайнераў. Чакаецца, што Muse Канцэптуальная Экспазіцыя — гэта вельмі ўхваляльнае, тэндэнцыйнае і манументальнае вынаходніцтва, якое дае нябачаную раней каштоўнасць. Гэты дызайн, што атрымаў Залатую прэмію A' Design Award, — спектакулярны, паважаны праект, які вельмі карысны і пашырае межы мастацтва, навукі, дызайну і тэхналогій. Muse Канцэптуальная Экспазіцыя выклікае моцныя пачуцці жадання, абуджае запал, заахвочвае творчасць і зачароўвае нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Muse is an experimental design project studying the musical perception of the human through three installation experiences, two sensational and one logical. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.
Dimensions & Packaging: The exhibition is proposed to be in Hong Kong Museum of Art Gallery 4. It includes three installations which is 2m x 2m x 3m each for two of the cylinder exhibits (the Senses and Shades) and three tables for the third interactive exhibit (the Table).

There are also a set of printed materials, such as poster, brochures, printed and digital tickets, which align back to the exhibition brand.
Tags: exhibition, music, perception, visual communication, graphic design, experiement, conceptual
Production Technology: Thermo-active fabric for the Senses.
Acrylic Tiles for the Table.
Antalis Skin Paper for printed matierals.
Design Challenge: Research part:

With the current situation of coronavirus, I could not provide an extensive performance that surrounds the participants. This makes sensing spatiality less specific than in under a real performance as participants could only rely on their imaginations while listening to their headphones.

Creative part:

I stuggled to code or turn raw data into infographics or coded graphics. The topic of 'musical Perception' digs very deep into human psychology and it is somehow hard for anybody to understand the final deliverables. I developed a many possibilities before coming up wth using simple and minimalistic approach to code the raw dats collected.
Research: Readings:

Perception is ineffable. Any written language on the earth failed us in fully communicating perceptions. Perception could be sensed and understood, but not necessarily be spoken. This situation is even more significant when it comes to music as music is often known to be ‘expressive’, ‘intangible’ and ‘free flow’. Music is something that could not be 100% translated to verbal communication. Music is so vague that perception plays a really big role on how we feel and are moved about it.

Musical Experiment:

A group of audience were asked to finish a set of doodles while surrounded by a group of choral performers. From the results, it is understood that human focus on differences and similarities, ups and downs, stable sounds and changes, as well as flat tones and big contrasts. Human always try to find repetitive patterns in a song, which is a reference of what we have always been exposed to.
Inspiration: The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. Its resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.
Project Duration: The project started dwith the research stage from September 2019 to January 2020, and the execution stage from January 2020 to June 2020.
Operation Flow: We perceive an object through sensations from our body and also our logical mindset which make sense of the sensations. Yet the channels for perceiving music is not limited to our ears only, but our eyes which see the performance, our hands and our bodies which feel the bass beat and frequencies. These information collected from the senses are sent to our brain to construct meaning and perception paved in to help making sense of the information collected.
Patents: Copyrights belong to Michelle Kasom, 2020
Image Credits: Michelle Kason