Nuscents Помада Калейдаскоп by En Ke and Yuancao Pan

Nuscents Помада Калейдаскоп by En Ke and Yuancao Pan is a highly esteemed winner of the very prestigious 2021 Жалезная прэмія A' Design Award in Дызайн упакоўкі Competition Category.

ЖалезаУпакоўка· 2021

Nuscents Помада Калейдаскоп

by En Ke and Yuancao Pan

Client: Shanghai Youfei Cosmetics Co., Ltd

Жалезная прэмія A' Design Award Winner in Упакоўка Category

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Colors

The Design

About Nuscents Помада Калейдаскоп

Гэты прадукт з'яўляецца смелай спробай інавацыі і развіцця структуры ўпакоўкі касметычных прадуктаў! Ён прыносіць новыя ідэі і накірункі для дызайну і распрацоўкі касметычнай прадукцыі. Гэты прадукт адпавядае канцэпцыі 'крос-дызайну', які маладыя людзі любяць для выражэння сваіх інтарэсаў і эмоцый. Ён можа спрыяць развіццю ўсёй касметычнай індустрыі з пункту гледжання брэндавай культуры, функцыянальнасці прадукту, аховы навакольнага асяроддзя і тэхналагічных інавацый. Гэты прадукт атрымаў патэнты ў Кітаі і ЗША, а таксама дызайнерскія ўзнагароды ў Кітаі і ЗША!

The Recognition

About the Жалезная прэмія A' Design Award

Nuscents Помада Калейдаскоп — пераможца Жалезнай прэміі A' Design Award, прэстыжнага прызнання, якое прысуджаецца добрым дызайнам, што адпавядаюць прафесійным і прамысловым патрабаванням, чаканым ад добра распрацаваных твораў. Жалезныя пераможцы дэманструюць вялікае майстэрства, высокую спецыялізацыю, экспертнае разуменне і творчыя здольнасці сваіх стваральнікаў. Чакаецца, што Nuscents Помада Калейдаскоп — гэта высока цэнены, захапляльны і любімы твор, практычны і інавацыйны. Гэты дызайн, што атрымаў Жалезную прэмію A' Design Award, інтэгруе лепшыя галіновыя практыкі і мае кампетэнтныя тэхнічныя характарыстыкі, звязаныя з ноу-хау і талентам. Nuscents Помада Калейдаскоп паважаецца за грунтоўнасць і прызначаны даваць паляпшэнні якасці жыцця, што дапамагаюць зрабіць свет лепшым месцам.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Innovative application of cross-border packaging design, Design features: 1. Cultural innovation; 2.Functional innovation; 3.Environmental protection; 4. Technological innovation.

The moment the Kaleidoscope lipstick is opened, it is separated into two products, "The lipstick belongs to the mum, and the Kaleidoscope belongs to the kid!" This product is a gift between mum and kid, as well as a gift between friends, lovers and relatives! This is a product warm your heart!
Dimensions & Packaging: Outer packaging size (kaleidoscope): length 18cm, diameter 3.6cm;
Internal product size (lipstick): length 14cm, diameter 1.4cm.
Tags: Kaleidoscope, lipstick, dream, beauty, crossover design
Production Technology: The two products of lipstick and kaleidoscope are combined through innovative design and technology. The product structure stability problem, the collision problem between the glass material and the lipstick tube, and the heat preservation problem were solved.
Design Challenge: Difficulty 1: How to create and find an intermediate that can express the brand concept of "dream and beauty".
Difficulty 2: What kind of packaging can contain the common emotions of people under multiculturalism and resonate with most people?
Research: This product is a bold attempt to innovate and develop the packaging structure of makeup products! Bringing new ideas and directions for the design and development of makeup products. This product fits the "cross-border" product that young people love to communicate with interest and emotion. It can promote the development of the entire cosmetics industry in terms of brand culture, product function, environmental protection, and technological innovation. This product Environmental protection: not easily discarded packaging, greatly ease the waste generation, and has been put into the commodity market!
Inspiration: The inspiration comes from people is yearning for dreams and beauty.
The kaleidoscope represents everyone is longing for beauty and dreams in childhood, while lipstick is people is pursuit of beauty after they grow up. Organically blending beauty and dreams, a single product has more functions!
Project Duration: The project started in Shanghai in January 2019 and was completed in Shanghai in October 2019. It was listed on the Chinese market in December 2019.
Operation Flow: 1. Using a kaleidoscope as the outer packaging of the long lipstick, the two products are combined.
2. Open the top cover of the kaleidoscope to take out the built-in long lipstick. (See Figure 2)
3. Take out the long lipstick, put back the top cap of the kaleidoscope, and the kaleidoscope can be used again.
Patents: innovative packaging method! Chinese patent number: ZL201930669113.4; USA patent number: US10,606,088 B1.
Copyright: KE, EN.
Design features: 1. Cultural innovation: multicultural resonance; 2. Functional innovation: giving a single beauty lipstick more possible functions. 3. Environmental protection: The packaging method that is not easy to discard greatly reduces the generation of garbage. 4. Technological innovation: technological innovation and development to realize the above-mentioned functions.
Team Members: Creative Design: EN KE
Executive Design: EN KE
Executive Design: YUANCAO PAN